Retailer Web Services Digital Advisor Winter 2018 - Page 4

NEWS

WHAT ’ S NEW FOR RWS CUSTOMERS ?

You ’ ve Got a Hot Prospect !

What will I buy and whom will I buy it from ? Today ’ s consumer of durable goods is constantly bouncing between two worlds to answer that question : the digital world of websites , social media and consumer reviews and the real world of stores and showrooms .

It ’ s always been easy to see what your in-store prospects are interested in as they wander your floor , but your online shoppers have always been a mystery .
What if … your salespeople had the ability to see what your prospects are looking at on your website the same way they can observe their in-store behavior ? What if that information was simply sent to your associates directly , without any need for logging in or pulling reports ?
That ’ s the power behind the new Hot Prospect feature that ’ s been added to RWS ’ Level 4 WebFronts ® .
When the Hot Prospect feature is activated , your sales associates will receive emails that include the following information :
1 . the name of the website visitor ;
2 . the visitor ’ s site activity score , based on an RWS algorithm that indicates the likelihood of making an imminent purchase ;
3 . a list of the exact products browsed ; and 4 . the prospect ’ s email address for follow up .
Hot Prospect emails make it fast and easy for your salespeople to reach out directly to your website prospects the way they do with your in-store visitors , providing the individualized expertise and support that helps you beat the online competition .
And because your salespeople know the products your prospects are looking for , they ’ re prepared to deliver valuable information about upcoming sales , model changes , potential alternative products and more — the kind of information that can make a prospect a customer .
Sending follow-up emails isn ’ t always easy or natural for salespeople used to talking face-to-face or over the phone . So RWS has developed email templates that make the follow-up process easy , fast and comfortable for your sales teams .
After receiving multiple Hot Prospect emails , Katrina Lynch-Allen , fourth-generation owner of Lynch ’ s Furniture & Appliance , Inc ., in St . Robert , Mo ., has found success in connecting with prospective customers by customizing the RWS email template . “ The RWS template is so helpful and makes it super easy on my part to email a prospective customer ,” said Lynch-Allen . “ Now I feel like I ’ m fully utilizing all these great leads I ’ m receiving .”
“ Traditional retailers have one massive advantage over e-commerce-only websites : human interaction and customer service ,” said Jennie Gilbert , Chief Operating Officer for RWS . “ Hot Prospects emails allow our retailers to introduce their most valuable resource — their salespeople — immediately after the prospect has left their website and is potentially headed to a competitor ’ s site or store to conduct more research .”
The ability to receive Hot Prospects emails is available free of charge to any current Level 4 WebFronts customers . To learn more , contact your RWS WebFronts representative for more details at ( 800 ) 417-2799 .

Other New Features and Improvements :

• LG and Whirlpool product reviews automatically added to all WebFronts ®
• Solicit store reviews by text message with WebFronts Review™
• Customize furniture items and they remain connected to other items in the collection
• Subscribe to automatically run promotions for new brands Amana and Restonic
• New “ lazy loader ” implemented to improve site speed on mobile
• Filter search results by Energy Star rating
• When replying to an email notification of an online form submitted from your site , the customer ’ s email is now automatically the reply-to address .
4
NEWS WHAT’S NEW FOR RWS CUSTOMERS? You’ve Got a Hot Prospect! W hat will I buy and whom will I buy it from? Today’s consumer of durable goods is constantly bouncing between two worlds to answer that question: the digital world of websites, social media and consumer reviews and FR&Vv&Bb7F&W2B6w&2गN( 2v2&VVV7F6VRvBW"7F&R&7V7G0&RFW&W7FVB2FWvFW"W"f"'WBW"ƖP6W'2fRv2&VVח7FW'vBb( bW"6W7VRBFR&ƗGF6VRvBW &7V7G2&RrBW"vV'6FRFR6RvFW6'6W'fRFV"7F&R&Vf#vBbFBf&Fv26ǒ6VBFW"766FW2F&V7FǒvFWBVV@f"vvr"VƖr&W'G3FN( 2FRvW"&VBFRWrB&7V7BfVGW&RFN( 0&VVFFVBF%u>( WfVBvV$g&G2 *vVFRB&7V7BfVGW&R27FfFVBW"6W0766FW2v&V6VfRV2FB6VFRFRfvpf&F㠤gFW"&V6VfrVFRB&7V7BV2G&ǖ6VfW'FvVW&FvW"bǖ6( 2gW&GW&PbƖ6R27B&&W'B2fVB7V66W726V7FrvF&7V7FfR7W7FW'2'7W7F֗pFR%u2VFVFR( FR%u2FVFR26VgVBW2B7WW"V7ג'BFV&7V7FfP7W7FW"( 6Bǖ6V( rfVVƖR( gVǒWFƗpFW6Rw&VBVG2( &V6Vfr( Ю( G&FF&WFW'2fRR76fRGfFvRfW R6W&6RǒvV'6FW3VFW&7FB7W7FW 6W'f6R( 6BVRv&W'B6VbW&Frff6W"f"%u2( ĆB&7V7G2V2rW"&WFW'2FG&GV6RFV 7BfV&R&W6W&6^( GFV"6W7V^( FVFFVǐgFW"FR&7V7B2VgBFV"vV'6FRB2FVFǐVFVBF6WFF.( 26FR"7F&RF6GV7B&P&W6V&6( ХFR&ƗGF&V6VfRB&7V7G2V22f&Rg&VR`6&vRF7W'&VBWfVBvV$g&G27W7FW'2FV&&R6F7BW"%u2vV$g&G2&W&W6VFFfRf"&PFWF2BCr#sFRRbFRvV'6FRf6F#2Ɨ7BbFRW7B&GV7G2'&w6VCBFW"WrfVGW&W2@&fVVG3BFR&7V7N( 2VFG&W72f"frW( rBv&&GV7B&WfWw2WFF6ǒFFVBFvV$g&G2 *( 6Ɩ6B7F&R&WfWw2'FWBW76vRvFvV$g&G0&WfW~(J ( 7W7F֗RgW&GW&RFV2BFW&V6V7FVBFFW"FV2FR6V7FB&V6W6RW"6W7VRrFR&GV7G2W &7V7G2&Rrf"FW( &R&W&VBFFVƗfW"fV&Pf&F&WBW6֖r6W2FV6vW2FVFFW&FfR&GV7G2B&^( GFRBbf&FF@6R&7V7B7W7FW"( 7V'67&&RFWFF6ǒ'V&F2f"Wr'&G0B&W7F0( Wr( FW.( VVFVBF&fR6FR7VVB&P6VFrfrWV26( Bv2V7"GW&f 6W7VRW6VBFFƶrf6RFf6R"fW"FRR6%u22FWfVVBVFVFW2FBRFPfrW&6W72V7f7BB6f'F&Rf"W"6W0FV2( ( fFW"6V&6&W7VG2'VW&w7F"&Fp"FRf6F.( 26FR7FfG66&R&6VB%u0v&FFBF6FW2FRƖVƖBbrখ֖VBW&66SB&7V7BV2RBf7BBV7f"W 6W7VRF&V6WBF&V7FǒFW"vV'6FR&7V7G0FRvFWFvFW"7F&Rf6F'2&fFrFPFfGVƗVBWW'F6RB7W'BFBV2R&VBFPƖR6WFF@vV&WǖrFVFf6FbƖRf&Ч7V&֗GFVBg&W"6FRFR7W7FW.( 2V2pWFF6ǒFR&WǒFFG&W72