Retailer Web Services Digital Advisor Winter 2018 - Page 4



You ’ ve Got a Hot Prospect !

What will I buy and whom will I buy it from ? Today ’ s consumer of durable goods is constantly bouncing between two worlds to answer that question : the digital world of websites , social media and consumer reviews and the real world of stores and showrooms .

It ’ s always been easy to see what your in-store prospects are interested in as they wander your floor , but your online shoppers have always been a mystery .
What if … your salespeople had the ability to see what your prospects are looking at on your website the same way they can observe their in-store behavior ? What if that information was simply sent to your associates directly , without any need for logging in or pulling reports ?
That ’ s the power behind the new Hot Prospect feature that ’ s been added to RWS ’ Level 4 WebFronts ® .
When the Hot Prospect feature is activated , your sales associates will receive emails that include the following information :
1 . the name of the website visitor ;
2 . the visitor ’ s site activity score , based on an RWS algorithm that indicates the likelihood of making an imminent purchase ;
3 . a list of the exact products browsed ; and 4 . the prospect ’ s email address for follow up .
Hot Prospect emails make it fast and easy for your salespeople to reach out directly to your website prospects the way they do with your in-store visitors , providing the individualized expertise and support that helps you beat the online competition .
And because your salespeople know the products your prospects are looking for , they ’ re prepared to deliver valuable information about upcoming sales , model changes , potential alternative products and more — the kind of information that can make a prospect a customer .
Sending follow-up emails isn ’ t always easy or natural for salespeople used to talking face-to-face or over the phone . So RWS has developed email templates that make the follow-up process easy , fast and comfortable for your sales teams .
After receiving multiple Hot Prospect emails , Katrina Lynch-Allen , fourth-generation owner of Lynch ’ s Furniture & Appliance , Inc ., in St . Robert , Mo ., has found success in connecting with prospective customers by customizing the RWS email template . “ The RWS template is so helpful and makes it super easy on my part to email a prospective customer ,” said Lynch-Allen . “ Now I feel like I ’ m fully utilizing all these great leads I ’ m receiving .”
“ Traditional retailers have one massive advantage over e-commerce-only websites : human interaction and customer service ,” said Jennie Gilbert , Chief Operating Officer for RWS . “ Hot Prospects emails allow our retailers to introduce their most valuable resource — their salespeople — immediately after the prospect has left their website and is potentially headed to a competitor ’ s site or store to conduct more research .”
The ability to receive Hot Prospects emails is available free of charge to any current Level 4 WebFronts customers . To learn more , contact your RWS WebFronts representative for more details at ( 800 ) 417-2799 .

Other New Features and Improvements :

• LG and Whirlpool product reviews automatically added to all WebFronts ®
• Solicit store reviews by text message with WebFronts Review™
• Customize furniture items and they remain connected to other items in the collection
• Subscribe to automatically run promotions for new brands Amana and Restonic
• New “ lazy loader ” implemented to improve site speed on mobile
• Filter search results by Energy Star rating
• When replying to an email notification of an online form submitted from your site , the customer ’ s email is now automatically the reply-to address .
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