Retailer Web Services Digital Advisor Winter 2018 - Page 2
A No-Nonsense Guidebook
Retailers Like You
hank you for settling down with the Winter
2018 issue of Digital Advisor Magazine. Our
goal in this second edition, like the first that
launched last fall, is to deliver straightforward,
data-driven and useful advice to independent retailers
of appliances, furniture and mattresses. We hope the
content herein is as educational as it is inspirational.
As the Digital Age takes over every aspect of retail as
we know it, all of us at Retailer Web Services (RWS) are
committed to your success in 2018 and beyond.
We demonstrate our commitment to independent
retailers by delivering on our core value of Continuous
Sustainable Improvement. Within these pages
are many examples of the latest technology that’s
been developed exclusively for you, shaped by your
consumers’ online shopping behaviors. Our “Socrates”
cover story is a striking example of this improvement
cycle; this new design platform takes your WebFront
to the next level, delighting your customers with the
optimal online shopping experience.
We’re making sure you stay ahead of Google’s update
curve by providing unique SSL certificates, ensuring the
ultimate in security for all retailers’ sites on our network
(page 12). 2017 also brought a new email notification
system to retailers about who’s on their site, what
products they’re looking at and how to reach them (see
“Hot Prospect,” page 4); and a new feature for retailers’
use in-store, too (see “Price Quotes,” page 6).
Available for sale
on Amazon or Get
All of this additional value was delivered to you
automatically because we believe independent
retailers deserve more. Your business is a powerful
force for good in the world. And through the promise of
technology, we will continue to power you.
your FREE e-copy at
James “Jim” Kane, Jr. Jennie Gilbert
Founder and CEO, RWS COO, RWS