Retailer Web Services Digital Advisor Winter 2018 | Page 13

users’ web browsers to the websites
they’re visiting. In addition to the
“HTTPS,” users will also see a little
padlock next to the URL in the address
bar of most browsers.
For independent retailers on the
Retailer Web Services (RWS)
network, WebFronts® sites have
always used HTTPS security within
areas where customers exchange
sensitive information, such as inside
of the shopping cart. And, Level 4
WebFronts®, released in spring 2016,
always included HTTPS security on
every page of the site, end-to-end.
STAYING AHEAD OF THE
GOOGLE UPDATE CURVE:
SSLS FOR EVERYONE!
In the spirit of RWS’ core value of
Continuous Sustainable Improvement,
last fall the company extended its
HTTPS end-to-end security to every
site on every level. RWS purchased and
installed unique SSL certificates for all
2,000 sites on its network to ensure
no retailer’s site would scare users
away after Google’s update.
“When we caught wind of what
Google’s October update would bring,
it was an easy decision for us to invest
the time and resources in delivering
SSL certificates to every single retailer
we serve,” said RWS COO Jennie
Gilbert.
THE BENEFITS FOR RWS
CUSTOMERS OF THE FREE
SSL CERTIFICATE UPDATE
• Users will have confidence when
shopping—and purchasing—on
retailers’ websites because they’re
secure, end-to-end.
• Prospective online customers
won’t be deterred by scary security
warnings that show on websites
without an SSL certificate.
• SSL certificates improve Search
Engine Optimization (SEO), a
bonus!
•
RWS customers never have to
worry about securing their sites
because RWS does all the work.
DON’T GO IT ALONE
The SSL market is growing as
companies realize the importance
of encryption in cybersecurity best
practices, according to GlobalSign, a
global identity and security solutions
provider. In a recent blog post, “How
Much Does an SSL Certificate Really
Cost?,” Doug Beattie, GlobalSign’s Vice
President of Product Management,
points out that if you have started
researching SSL certificate vendors
online, you have probably already
encountered a wide range of certificate
types, packages, solutions and add-
ons. Varied certificate options and
services can be found from numerous
certificate authorities located around
the world. Deciding what to purchase
can get quite complicated—and
expensive.
If you’re worried your site might not be
secure, get in touch with RWS today. An
expert staff member will check your site
and provide helpful advice in this mission-
critical area. Aside from the security
risk, there’s no way to tell how many
shoppers you’ll lose if they don’t feel safe
exchanging their personal information on
your website. For more information, visit
RetailerWebServices.com or call (800)
417-2799 .
BEHIND THE SCENES: S-S-
SAL’S FOR AVERY-ONE!
Adding SSL certificates to the
nearly 2,000 websites RWS hosts
was no small feat! Much of the
development work was expertly
handled by two RWS programmers,
Sal Salazar and Avery Gonzales.
This project took several months,
and since our development team
loves code and code names, it
became known as “S-S-Sal’s
for Avery-one.” It’s one of our
better code names, if we do say
so ourselves. Thank you, Sal
and Avery, and the many other
RWS team members that also
contributed, for all your hard work!
LIVING OUR VALUES:
Retailer Web Services operates through 4 Core Values. They don’t just hang
on the wall in our break room, they are used to make almost every decision at
RWS, including which development projects will rise to the top of our priorities.
PROBLEM
SOLVING
CONTINUOUS
SUSTAINABLE
IMPROVEMENT
DELIVER
VALUE
TRUSTED
ADVISORS
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