Retailer Web Services Digital Advisor Winter 2018 | Page 12

FEATURE DID YOU KNOW... Google Could be Scaring Your Customers Away? A s you execute your store’s digital marketing strategy in 2018, take note: Your web developer should now consider site security just as important as design, usability and content. Google hasn’t been shy about its plan to continually escalate how aggressively its browser communicates security warnings. And in late October 2017, it released a new version of Chrome that does just that. With that update, the browser now shows “Not Secure” whenever users begin to enter text in any field on any HTTP page. Since most retail websites have (or should have!) a field for users to enter text inside the header—a search bar—Google’s latest change essentially means every page of your site should meet its new stringent security requirements to avoid displaying intimidating warnings. A quick way to find out if your site is secure is to look at the URL in the browser. Does it start with HTTP or HTTPS? The added “S” means it is SSL enabled, or in other words, secure. As part of the Chrome update in October, Google announced the browser will now show a message to users of non-SSL-enabled sites warning them of the lack of security. SO, WHAT IS SSL, EXACTLY? According to The Sociable news site, “SSL (Secure Sockets Layer) is a standard security technology that establishes trust between the website visitor and the website. Enabling SSL on your site requires an SSL certificate and configuring your domain a certain way.” An SSL certificate creates a secure and encrypted connection so data can be safely transferred from 12