Retailer Web Services Digital Advisor Winter 2018 | Page 10
WHAT ARE YOUR DIGITAL
PRIORITIES IN 2018?
We asked furniture, mattress and appliance retailing experts – including vendors, buying
groups and successful retailers, too – what their digital priorities are in the New Year.
These three specific concerns rose to the top:
ANALYTICS TO ACTION
Here’s what these experts say is, “The most important thing retailers should get right
about their digital presence in 2018”:
“Dealer reviews: Customers are very aware of review sites and use them for research when
determining where to buy.”
- Kara Morgan | Director of Marketing & Member Services | The New England Appliance & Electronics Group
“The content on our sites, advertisements and social presence has to be on-point and engaging.
With all of the information floating around out there, you only have a small window at any given
time to capture and hold the attention of the consumer.”
- Jesse Johnson | Rich TV & Home Center | Portsmouth, Ohio
“Retailers need to care for their website with the same level of attention they give to their
physical locations. Too many independent retailers act as if by simply having a website they’ve
modernized and ‘checked that box off.’”
- Dave Weiss | Sherman’s Marketing Manager | Peoria, Ill.