NEWS
WHAT’ S NEW FOR RWS CUSTOMERS?
You’ ve Got a Hot Prospect!
What will I buy and whom will I buy it from? Today’ s consumer of durable goods is constantly bouncing between two worlds to answer that question: the digital world of websites, social media and consumer reviews and the real world of stores and showrooms.
It’ s always been easy to see what your in-store prospects are interested in as they wander your floor, but your online shoppers have always been a mystery.
What if … your salespeople had the ability to see what your prospects are looking at on your website the same way they can observe their in-store behavior? What if that information was simply sent to your associates directly, without any need for logging in or pulling reports?
That’ s the power behind the new Hot Prospect feature that’ s been added to RWS’ Level 4 WebFronts ®.
When the Hot Prospect feature is activated, your sales associates will receive emails that include the following information:
1. the name of the website visitor;
2. the visitor’ s site activity score, based on an RWS algorithm that indicates the likelihood of making an imminent purchase;
3. a list of the exact products browsed; and 4. the prospect’ s email address for follow up.
Hot Prospect emails make it fast and easy for your salespeople to reach out directly to your website prospects the way they do with your in-store visitors, providing the individualized expertise and support that helps you beat the online competition.
And because your salespeople know the products your prospects are looking for, they’ re prepared to deliver valuable information about upcoming sales, model changes, potential alternative products and more— the kind of information that can make a prospect a customer.
Sending follow-up emails isn’ t always easy or natural for salespeople used to talking face-to-face or over the phone. So RWS has developed email templates that make the follow-up process easy, fast and comfortable for your sales teams.
After receiving multiple Hot Prospect emails, Katrina Lynch-Allen, fourth-generation owner of Lynch’ s Furniture & Appliance, Inc., in St. Robert, Mo., has found success in connecting with prospective customers by customizing the RWS email template.“ The RWS template is so helpful and makes it super easy on my part to email a prospective customer,” said Lynch-Allen.“ Now I feel like I’ m fully utilizing all these great leads I’ m receiving.”
“ Traditional retailers have one massive advantage over e-commerce-only websites: human interaction and customer service,” said Jennie Gilbert, Chief Operating Officer for RWS.“ Hot Prospects emails allow our retailers to introduce their most valuable resource— their salespeople— immediately after the prospect has left their website and is potentially headed to a competitor’ s site or store to conduct more research.”
The ability to receive Hot Prospects emails is available free of charge to any current Level 4 WebFronts customers. To learn more, contact your RWS WebFronts representative for more details at( 800) 417-2799.
Other New Features and Improvements:
• LG and Whirlpool product reviews automatically added to all WebFronts ®
• Solicit store reviews by text message with WebFronts Review™
• Customize furniture items and they remain connected to other items in the collection
• Subscribe to automatically run promotions for new brands Amana and Restonic
• New“ lazy loader” implemented to improve site speed on mobile
• Filter search results by Energy Star rating
• When replying to an email notification of an online form submitted from your site, the customer’ s email is now automatically the reply-to address.
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