Retailer Web Services Digital Advisor Summer 2018 | Page 2

WELCOME
RetailDeck ®
PRICE
QUOTES
A Noble Pursuit
Easy as 1 - 2 - 3!
W
STEP 1
elcome to our third issue of Digital Advisor
Magazine! As an independent retailer, we
know you don’t have time to waste, so we’ve
packed this issue with information you can
apply today to compete better and win more business.
Select the models you
want to include.
Much has been written about the demise of traditional
retailers in the digital age, but the facts tell a different
story: Online sales made up just 9.1 percent of all retail
sales in the United States through Q4 2017. That means
nine out of every 10 retail dollars are still ultimately spent
in a physical store.
STEP 2
Enter your details.
• Fill in the customer’s info.
• Set quantities and prices,
expiration date and add
a special note.
• Select manufacturer
documents to attach such
as installation instructions.
STEP 3
Think there are fewer stores to go around? Think again.
According to a fall 2017 report from the National Retail
Federation, only 15 percent of retailers showed a net
decrease in stores, while 42 percent were opening more
stores. In fact, for every retail store that closed, 2.7 more
were opened last year.
Digital tools and platforms haven’t made the independent
retailer obsolete; if anything, they’ve made it easier
than ever for David to take on Goliath with more than a
slingshot and pocket of stones.
To that end, this issue is devoted to helping you
understand how to get the most out of your digital
marketing initiatives, from designing effective landing
pages (pages 6 and 7) to developing an online advertising
strategy (pages 12 and 13).
And your success is critically important! We recently had
the opportunity to hear business book author Tom Peters
speak at a conference for entrepreneurs; he reminded
us that less than 10 percent of the U.S. workforce is
employed by Fortune 500 companies. Entrepreneurs
like you are the engine of our economy and the hearts
of communities. There’s nothing small about the impact
your small business’s success has on the world!
Generate and send your
professional quote.
Sending your price quotes is
quick and easy. You don’t have to
open your email or have access to
your phone. RetailDeck®
does it all!
At Retailer Web Services, we remain committed to helping
independent retailers like you compete, win and realize
your dreams, whether you’re battling online giants—or a
21-foot wall of water like our customer Krisay’s (page 5)!
Happy learning!
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Learn more: RetailerWebServices.com/Price_Quotes.html
James “Jim” Kane, Jr.
Founder and CEO, RWS
Jennie Gilbert
COO, RWS