Retailer Web Services Digital Advisor Fall 2017 - Page 11

Q. What is the most important thing retailers in your industry should do right now to prepare to compete with Amazon? “Dealers need to continue to promote their business, allocate the correct advertising funds and should rely heavily on digital advertising. They need to be aggressive, have a willingness to change and a price match promise.” - Robert Balzano, executive director of merchandising, New England Appliance and Electronic Group, Franklin, Mass. “Improve service, delivery times and quick availability of products.” - Jay Behar, owner, Behar’s Furniture, Everett, Wash. “Relationships, superior in-store experience and convenience for local customers. Convenience includes refining the ease of use of our website. Search field must produce accurate results, product pages should have accurate and comprehensive data, check out needs to be quick and easy, and delivery dates need to be clear.” -Greg Law, owner, Sweet Dreams Mattress & Furniture, Charlotte/Lake Norman, N.C. DO MORE DIGITAL MARKETING WITH LESS EFFORT • Pre-loaded product data for 1,200 brands and 2.5 million SKUs • De-anonymization gathers prospects’ names and emails • Progressive profiling tracks what prospects view on site • Automated promotions run for GE, Sealy, Coaster and more • Abandoned cart and re-marketing emails draw prospects back 800-417-2799 11