RETAIL TECHNOLOGY
RETAIL TECHNOLOGY
MuleSoft powers Lane Crawford ’ s digital shopping experience
SOFTWARE company MuleSoft recently announced that Asia ’ s luxury department store Lane Crawford has selected MuleSoft ’ s Anypoint Platform to power its industry-leading omni-channel customer experience .
To continue to advance the omnichannel experience Lane Crawford pioneered in Greater China , the company selected MuleSoft ’ s Anypoint Platform to launch its first mobile shopping app . With MuleSoft ’ s full lifecycle application programming interface ( API ) management capabilities , Lane Crawford built an API integration layer to expose access to the customer relationship management ( CRM ) and e-commerce applications . Exposing these systems through APIs enabled Lane Crawford to create a data-as-a-service platform to orchestrate 360-degree views of customers and inventory , such as up-todate loyalty balances and shopping history . The same APIs are leveraged across digital channels including their new mobile app , website , and WeChat , one of China ’ s most popular text and voice messaging apps .
Sebastian Picardo , deputy president at Lane Crawford , said : “ Lane Crawford is constantly at the forefront of retail technology . We are dedicated to helping our customers to shop anytime , anywhere . MuleSoft ’ s API-led connectivity approach is an important step in our digital investment and commitment to offering our customers the seamless shopping experience whether in store , online at lanecrawford . com or through mobile ”.
As a result of creating an application network , Lane Crawford said more developments are in store for the company . It has set up an innovation team and is building out a repository of APIs in a centre for enablement to maximise IT reuse . Future projects will focus on expanding WeChat capabilities and creating internal applications to increase
MuleSoft recently announced that Asia ’ s luxury department store Lane Crawford has selected MuleSoft ’ s Anypoint Platform to power its industry-leading omnichannel customer experience .
operational efficiency .
“ By building an application network , we ’ ve relieved the IT bottleneck that previously hindered our ability to innovate . Modernising our legacy systems with APIs has reduced our time spent on IT maintenance and left us with a repository of reusable assets we can use to launch future business initiatives faster ,” Picardo continued . ra
Consentium raises additional US $ 10m to build ’ first-of-its-kind ‘ fintech chat app
ASIA ’ S first multi-digital currency and group monetisation chat application announced last month that it has raised a total of US $ 20 million after the latest round of its private sale . This follows a previous raise of US $ 10 million which was completed in March this year .
“ Consentium is re-defining what a mobile chat app does . Not only can our users communicate with friends , families and people in their networks , but also uniquely monetise their in-app experiences . We are immensely pleased with follow-on funding into Consentium which demonstrates a healthy investment appetite from investors to build our vision of a fintech and community first chat app ,” said Hal Bame , co-founder of Consentium .
In March this year , Consentium announced its partnership with the security firm ThothTrust to manage the overall security for Consentium , mainly focused on wallet encryption methods . Through its Customisable Secure Cryptography ( CSC ) product , ThothTrust provides a consultation and customisation service to secure the company ’ s critical crypto assets . The secure hardware service stores , processes and executes cryptocurrency transactions for Consentium and its users . Secure identification is required for users to access these services .
Speaking to Retail Asia , Bame added : “ As Consentium grows to be the platform for communities you may imagine people from different places but of similar interest will be on the platform for one sole purpose — to share more insights about their topic of interest . With the reach to all these communities , shops will be easily searchable and shared within the platform .
“ The discoverability of online retail stores will be high . The convenience provided by allowing consumers to purchase products or order services through the app itself , along with a simple payment process with Consentium coins , will definitely bring in businesses from communities or places normal retail stores and online stores would not have been able to reach if not for the platform .” ra
26 Retail Asia May 2018