RETAIL TECHNOLOGY
RETAIL TECHNOLOGY
Worldpay , Lianlian Pay team up to connect China to the world
Worldpay customers can expect access to payouts in CNY and enhanced deposit capabilities .
Payment processing company Worldpay and Lianlian Pay , a mobile payment service provider in China , are partnering to expand Worldpay ’ s settlement and payout capabilities to include Chinese Yuan ( CNY ).
Lianlian Pay provides an efficient and cost-effective cross-border payment and money transfer solution to Chinese and international businesses and marketplaces , according to the company . As a result of the partnership , Worldpay customers can expect access to payouts in CNY and enhanced deposit capabilities , on top of the 18 settlement currencies already available via a single technical connection . The collaboration will open
up local currency settlement and payout services to businesses across retail , travel and airlines sectors , the companies said .
By partnering with Lianlian Pay , Worldpay will also be able to further streamline their one-stop service to e-commerce businesses ; reducing the time it takes for merchants to receive their funds in local currency in China . Set to launch in the middle of this year , the integration will also help international companies to grow their business in China as it will become easier for them to receive settlement in CNY , without needing to deal with a bank or third-party supplier .
Shane Happach , executive vicepresident , head of Global Enterprise eCommerce at Worldpay , commented : “ As China continues to cement its position as the largest e-commerce market in the world ,
According to Worldpay , the new service will facilitate further growth and encourage investment into China , helping to link the Chinese e-commerce market to the rest of the world . the expansion of our settlement and payout services to include CNY will have huge impact for businesses in China and beyond .
“ We are delighted to be partnering with Lianlian Pay , an innovative and established payments leader in the region , to meet the rising demand for cross-border payments and domestic currency settlement . By combining our global payments capability and expertise with Lianlian Pay ’ s offering , we are enabling our customers around the world to tap into the tremendous growth opportunity .”
Worldpay added that the new service will facilitate further growth and encourage investment into China , helping to link the Chinese e-commerce market to the rest of the world .
Lianlian Pay president Arthur Zhu said : “ With its strength in traditional international trade , China is poised to be one of the largest recipients of trade proceeds from all over the world . By partnering with market leader Worldpay , Lianlian Pay , as a local expert with a proven track record of high-volume renminbi ( RMB ) settlement , can make a bigger contribution to facilitate transactions for millions of Chinese companies and individuals .” ra
Zara debuts AR retail experience for limited time
SPANISH fast fashion retailer Zara last month unveiled an augmented reality ( AR ) experience running for about two weeks in select stores worldwide . The innovative concept superimposed state-of-the-art technology on the retail environment , engaging customers outside and inside the store to shop and to share .
This made-to-measure AR was enabled on mobile devices via the Zara AR app . The activation played out at three different sites : store windows , centrally-located podiums and atop e-commerce boxes . When smartphones are positioned at the graphic signage , models Léa Julian and Fran Summers seemingly come to life as seven-to 12-second sequences in shoppers ’ screen displays . Realistic and proportioned according to each setting , they naturally posed , moved around and even spoke while dressed in the SS18 Zara Studio Collection . All of their looks could be purchased instantly through a single touch on the Zara AR app , as well as in-store .
In addition to the shopping feature , a social media sharing feature allowed consumers to take and send photos alongside the holograms . To maximise the limited-time experience , different sequences of new looks were introduced after the first week .
The experience was highly visible from the street , with store windows appearing completely empty aside from bold signage encouraging people to access the Zara AR app .
Zara augmented reality is the conception of Paris-based creative director , Ezra Petronio , who developed this experience and app with Holooh , a
French company , in addition to research partner INRIA ( the French National Institute for computer science and applied mathematics ). The 12 dynamic sequences were captured as holograms in a 170sqm studio involving 68 cameras , among the largest recording systems of its kind in the world , according to the company .
In Singapore , this experience was available at Ngee Ann City , ION Orchard , Marina Bay Sands , and 313 @ Somerset stores from April 12 to May 1 . ra
The made-tomeasure AR was enabled on mobile devices via the Zara AR app .
Retail Asia May 2018 25