REVIEW
April 26-28, 2018
Shanghai New International Expo Centre (SNIEC),
Shanghai, China
www.c-star-expo.com
Exhibitors showcased a variety of product
solutions which reflect the new retail
demand.
Exhibitors and visitors were presented
with networking opportunities to gather
information and meet the right people.
Visitors were inspired by the innovations
seen at the fair, according to the organisers.
The highly professional audience used the
chance to discuss the global trends in retail
and there was a great interaction during
the C-star Retail Forum.
78
Retail Asia June/July 2018
C-star 2018 concluded
with record-breaking
visitor figures
RENOWNED retailers such as
Kidsland, Lawson, Lidl, Metro and
MINISO shared valuable insights and
creative inspiration at the C-star Retail
Forum around the theme of “Shape a
Human Centred Retail World”. During
the three-day session, retail experts
and industry leaders from around the
world shared knowledge and analyses
on the new retail development such as
customer-centred strategies and trends.
Wang Pu, sales manager from
Okamura Furniture and Logistics
System, said: “I came here to learn
about the latest retail trend and
produce innovation, especially the case
study from a convenience store and
hypermarket. I think the C-star Retail
Forum this year was quite successful
with many high-profile speakers
among which the case study from
Lawson and Metro impressed me a lot.
Our company is specialised in store
fixtures and this forum gave me a great
opportunity to reach those speakers and
learn the demands of the retailers.”
The C-star Retail Forum was part of
C-star — Shanghai’s international trade
fair for solutions and trends on retail —
which concluded its fourth edition in
April recently.
This year’s fair attracted 12,979
visitors from 44 countries and regions,
which is a 53% increase from last year.
Visitors had numerous opportunities
to explore cutting-edge technologies,
inspiring and new solutions in shop-
fitting, lighting, retail technology and
visual merchandising. It also attracted
visitors from renowned retail brands
including Sephora, Louis Vuitton, C&A
China, Watsons, Max Mara, Apple,
Uniqlo, Superdry and more.
Elke Moebius, global head — Retail
& Retail Technologies of event organiser
Messe Düsseldorf, commented: “I am
extremely pleased with the performance
of the show’s edition this year. The
vibrant Chinese retail market is still
growing rapidly and thus ready for
investments as well as looking for
inspiration. Especially the ReTailor Hub,
the Designer Village and the Technology
Village represented the dynamic retail
market perfectly. At C-star, Chinese
retailers can find everything for their
store — starting from store planning to
furnishing and furniture.”
Collaborative “new retail”
The organiser said the new ReTailor Hub
attracted a large number of visitors with
its extraordinary and unique examples
of new retail. In ROCOCO and Classic
Teddy’s special event zone, 11 store design
and equipment suppliers showcased a full
display of innovative product solutions,
including store designs, light rendering,
light box identification, fitting magic
mirror, remote video store inspection
system, face recognition technology, LED
screens, display containers and shelves
and model props.
This year, C-star welcomed 110
exhibitors from 12 countries and regions
to showcase product solutions for
shopfitting; lighting and design; retail
technology; visual merchandising; and
marketing and event construction.
As the returning exhibitor at
C-star, Simon Bo, managing director
of Octanorm China, shared: “Our
company provides tailor-made solutions
for shopfitting and presentation products
such as shelf systems, displays, counters
and much more. At C-star this year,
we mainly showcase our well-rounded
lighting frames with 3D lighting in deep
view effect. This year gave us a deep
impression on its large number of visitors
and the buyer professionalism. During
the three-day show, we met a lot of target
customers such as designers, advertising
agencies and suppliers for exhibition
construction builders.”
Next year’s C-star will continue to
collocate with HOTEL PLUS — Total
Solution for Commercial Properties
from April 26-28 at Shanghai New
International Expo Centre. The two
shows will serve as a one-stop commercial
space platform in China. ra