2018 RETAIL ASIA-PACIFIC TOP 500
C
M E S S AG E
rown Equipment celebrates 40 years as one of the leading material handling solutions
providers in the Asian market.
More than 1,500 employees within the Asia-Pacific region are committed to de-
livering the products and services that have made Crown Equipment famous around
the world. The Asia-Pacific team makes up around 12.5% of the company’s 14,000-plus staff in
all global regions.
Crown continues to rapidly expand its infrastructure and reach in Asia with branches in the
growth hubs of Johore in Malaysia, Rayong in Thailand, Clark in the Philippines, Icheon in
Gyeonggi-do, South Korea, and Ho Chi Minh City in Vietnam.
Crown is heavily invested in research and development, with centres of excellence driving
futuristic exploration, new systems and functional equipment improvements which it continues to
bring to market. This style of continual improvement is an ongoing function of the organisation.
One of the most important reasons is that the company is providing industry-leading service
via large numbers of factory-trained staff. We are not a distributor and we make the equipment,
including up to 85% of its componentry. This level of specialisation provides a high level of qual-
ity control and results in products with finely-tuned fitness for purpose.
Our customer-centric culture is another important factor. We care about our customers
and their business becomes our business. We are structured in a way that provides them with
the solutions they require. Our customer focus is not just another slogan, it has also influenced
the way we do business. It can be seen in our drive to vertically integrate in manufacturing, for
quality control and parts availability. It also manifests itself in our ability to offer total material
handling equipment solutions — making it easier for the customer — as well as our reach truck
and high warehouse storage specialisation. A strong influence on the development of our core
values is Crown’s ownership structure.
Being a family-owned engineering technology business, we’ve got a strong understanding of
what is important to businesses large and small.
An obvious positive result of our approach can be seen in our global leadership of the electric
lift truck market and the following figures can’t be ignored: 88% of the Fortune 500 companies use
Crown equipment; 92% of the top 50 e-commerce companies in the US use Crown equipment;
70% of Newsweek’s top 10 green companies in the world use Crown equipment;
and 60% of Forbes’ top 50 innovative companies use Crown equipment.
As one of the world’s largest material handling companies dedicated to
helping the industry to maximise productivity and efficiency, we would like
to congratulate all those who made it to this year’s Retail Asia-Pacific Top
500 ranking for their accomplishments. With Asia-Pacific continuing
to provide a clear growth trajectory, Crown Equipment is well placed
with its strong infrastructure and global reach to support the industry
with ongoing growth and development.
Steve Hill
Managing Director, Southeast Asia
Crown Equipment
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Retail Asia June/July 2018