RETAIL TECHNOLOGY
LG shows off digital signage
that draws shoppers, promises
immersive user experience
LG ELECTRONICS (LG) recently
showcased the company’s latest
commercial displays and home solutions.
These innovations will supercharge the
end-user experience across the retail,
hospitality, transport and residential
sectors, and revolutionise the way
citizens of smart nations work and live,
according to the company.
LG said its commercial displays give
retailers and brands the competitive edge
they need to stand out in an increasingly
competitive market. The Open Frame
OLED (organic ligth-emitting diode)
digital signage, for example, can
transform any space into a canvas for
effective advertising. A 7,600sqf video
wall, comprising 820 panels, has been
installed at the Dubai Aquarium, which
is located in the Dubai Mall. The
mammoth installation gives visitors an
introduction to the mall as well as plays
advertisements. The use of these panels
at the Dubai Aquarium is particularly
fitting because their curved form factor
follows the undulations of flowing water.
The LG OLED Canyon is another
example of an immersive installation
of Open Frame OLED digital signage.
Comprising 246 displays in concave
and convex configurations, the massive
OLED Canyon led visitors through
natural wonders displayed on the
screens, such as a forest, glacier, waterfall,
blizzard and others, as if they were really
there. These digital screens are ideal for
illustrating OLED’s customisable form
factor and superb picture quality, LG
said The Open Frame OLED displays
can be utilised for multiple uses in
various shape and size, such as large-scale
video installations and informational
displays designed to fit the contours of
any commercial space.
Malls can also use a similar concept
with Open Frame OLED displays to
attract footfall, injecting seasonal vibes
with captivating visuals such as cherry
blossoms during spring, a festive feel
during Christmas, or by screening sports
events for a larger-than-life experience.
Another LG display is the 55-inch
Transparent OLED signage, which
marvels with its razor-thin bezels and
elegant form factor. Signature products
can be placed behind the signage, where
special effects dance about the products
when its video is played, creating a
“spectacular and unique” display said the
company. Besides creating all-enveloping
A 7,600sqf video wall, comprising 820 panels, has been installed
at the Dubai Aquarium, Dubai Mall. The use of these panels which
is particularly fitting because their curved form factor follows the
undulations of flowing water.
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Retail Asia June/July 2018
visuals, retailers can also achieve a dual-
sided viewing experience with the In-
Glass OLED Wallpaper. Two OLED
panels are placed back-to-back, then
embedded within a frame of tempered
glass. Each of the two OLED screens
will play different content, allowing
companies to get creative with their
messages and placement, according to
LG.
The company said LG’s Window
Facing solutions are also an ideal
choice for in-window environments.
Its digital signage video wall is capable
of delivering 1,500 nits of brightness
for exceptionally clear and bright
images and is great for spaces with high
luminance.
“Buoyed by an all-encompassing
suite of solutions, LG is excited to
partner with businesses in Asia to help
expand their portfolios of offerings,”
said Steve Song, Asia regional chief
executive officer of LG Electronics.
“Together, we can build technological
infrastructures that are future-proof
and can bring immense benefits
to end-users across all the retail,
hospitality, transport and residential
industries.” ra
The massive OLED Canyon, comprising 246 displays in concave
and convex configurations, leads visitors through natural wonders
displayed on the screens, such as a forest, glacier, waterfall, blizzard
and others, as if they were really there.