A USTRALIA
Harry Black
H Black & Associates Pty Ltd
Tower House, 148 High Street,
Ashburton, Victoria, 3147
Tel: (61) 3 9813 8585
Fax: (61) 3 9813 8589
E-mail: [email protected][email protected]
H ONG K ONG
Godfrey Wu
MHI Limited
1305 CC Wu Building,
302-308 Hennessy Road, Wanchai,
Hong Kong SAR
Tel: (852) 2591 1079
Fax: (852) 2572 515v8
E-mail: [email protected]
C HINA
Mary Yao
MHI China Ltd
Room 971 Poly Plaza, 14 South Dongzhimen
Street, Beijing 100027
Tel: (86) 10 6551 5663
Fax: (86) 10 6786 6802
E-mail: [email protected]
I NDIA
JS Malhotra
MRI Global Media Network
With technology, retailers can utilise the data collected from individual digital touchpoints,
which then provides personalised experiences for each customer.
Coupled with powerful reporting
tools, retailers can now see the direct
impact these online campaigns have on
their offline foot traffic. A simple idea
for a simple problem.
Data, data everywhere
Chief marketing officers (CMOs) often
say that not having enough data isn’t
the problem — it’s knowing what to do
with it.
For retailers in particular, tracking
customer patterns using Wi-Fi hotspots,
sensors in-store and QR codes, for
example, can give much better insights
into customer sentiment and behaviour.
The collection and analysis of these
rich insights can help greatly in driving
business decisions.
But data isn’t just useful for boosting
customer experience. It is also critical
to leverage these predictive customer
insights for new opportunities and
growth — if not now, then soon. The
most innovative retailers know that
in addition to identifying technical
gaps, it is also essential to align your
analytics strategy with your business
goals, and to have sufficient operational
and governance capabilities in place. By
doing so, retailers will be able to build
scalable analytic programmes that can
be adjusted as they grow, driving better
results and profitability.
Cashflow management
Cashflow optimisation is key to all
retailers, allowing them to prioritise
their working capital to enable growth.
Getting there, however, is easier said
than done. In fact, a recent study by
JP Morgan cited the average small and
medium-sized enterprises (SMEs) hold
a cash buffer enough to support only
27 days of their typical outflows.
A huge portion of this problem
lies in the high upfront costs to stock
up on inventory, logistics and the need
to order supplies in bulk — battles
fought daily to keep working capital
afloat. Couple this with the high cost
of recurring monthly expenses such
as rent and payroll, and it’s clear why
the recent SME Financing survey by
SPRING Singapore (now known as
Enterprise Singapore) suggests cashflow
management is the number one pain
for small businesses in Singapore this
year.
Fortunately, the rise in fintech
means more convenient and flexible
solutions that can immediately impact
these cashflow needs of retailers.
In short, technology for retailers
doesn’t have to be complicated to be
effective. It is, after all, there to solve
the problems we face in business now,
not in the future — the VR goggles
can wait a little longer! ra
Annex II & III, 1/16, West Patel Nagar,
New Delhi – 110 008 (India)
Tel: 91 11 2588 0312 / 2588 0329
Fax: 91 11 2588 2091
E-mail: [email protected]
I TALY
Tiziana Vailati
Studio P R B Di Tiziana Vailati
Via Vittorio Emanuelle II, 52,
I-20052 Monza Mi
Tel: (039) 039 2300254
Fax: (039) 039 323691
E-mail: [email protected]
J APAN
Mikio Tsuchiya
World Media Services Inc
3-35-1-302, Hongodai, Sakae-Ku,
Yokohama 247 0008, Japan
Tel/Fax: +81 45 891 1852
E-mail: [email protected]
S OUTH K OREA
Edward YB Jeon
Storm Associates Inc
4F, Deok Woo Bldg, 292-7,
SungSan-Dong, MaPo-Ku, Seoul
Tel: (82) 2 755 3774
Fax: (82) 2 755 3776
E-mail: [email protected]
T AIWAN
Virginia Lee
Spacemark Media Services
2/F, No. 22-18 Chang An East Road,
Section 1 Taipei
Tel: (886) 2 2522 2282
Fax: (886) 2 2522 2281
E-mail: [email protected]
U NITED K INGDOM
Patricia Corbett
Greg Corbett Associates Ltd
International Media Sales, 3rd Flr Ebury Gate,
23 Lower Belgrave Street, London, SW1W 0NR
Tel: (44) 20 7730 6033
Fax: (44) 20 7759 1401
E-mail: [email protected]
Website: www.gca-international.co.uk
For all other advertising
enquiries, contact
[email protected]
Retail Asia June/July 2018
7