RETAIL SPACE
RETAIL SPACE
Nespresso launches’ most sustainable‘ boutique in Singapore
COFFEE brand Nespresso recently announced the opening of a sustainability-focused boutique concept at VivoCity, its fourth boutique in Singapore and one of the first in the region.
The new Nespresso VivoCity boutique surrounds guests in an immersive coffee experience, allowing for deeper learning and coffee exploration.
WIDELY regarded as one of Singapore’ s most luxurious shopping destinations, Paragon is now home to luggage manufacturer and retailer Samsonite’ s first-ever concept store dedicated to ladies, Samsonite for Her. This will also be the brand’ s premiere of its omnichannel retail platform, designed to provide a seamless offline-to-online shopping experience.
To meet the fashion needs of today’ s discerning women, the brand said Samsonite for Her will feature signature offerings from Samsonite, Samsonite RED, and Lipault Paris, with each brand catering to a different portfolio of women through a range of bags, accessories and luggage suitable for work, travel and play.
Throughout the boutique, visitors will experience elements that reflect Nespresso’ s deep commitment to sustainability and adherence to a circular economy, according to the company.
Han May, country manager for Nespresso Singapore, explained:“ Our new VivoCity boutique exemplifies the Nespresso ambition to become the highest quality and the most sustainable
Spanning 134sqm, the new boutique features table-tops made from used coffee grounds, shelves made using recycled aluminium and wood that has been 100 % sourced from reforestation programmes.
Samsonite unveils first-ever women’ s concept store in Paragon
The Samsonite ladies range features clean lines and sharp sophistication, while the Lipault Paris collection puts a spotlight on fashion-forward silhouettes in a wide range of bold colours. With a focus on cool minimalist style, Samsonite RED caters to female millennial shoppers with a penchant for the sleek and trendy.
A“ click-and-mortar” first for Samsonite, customers can now see and experience a curated collection of featured products at the concept store while also having access to the brands’ full e-commerce catalogue through the store’ s interactive tablet. All orders placed will be delivered free, regardless of purchase amount, so that customers can continue on their day, hands-free. ra
coffee brand in the world. In Singapore, it marks yet another milestone in our unwavering commitment to encouraging even more Singaporeans to live sustainably and responsibly, by making tasteful and meaningful lifestyle choices even more accessible to them.”
Spanning 134sqm, the new boutique features table-tops made from used coffee grounds, shelves made using recycled aluminium and wood that has been 100 % sourced from reforestation programmes.
Through carefully sequenced areas, the boutique offers a simplified and holistic shopping journey resulting in a fully immersive shopping experience to discover the Nespresso coffee world in an enhanced way.
Customers who want to expand their coffee knowledge can enjoy a sensorial and educational coffee experience by experimenting with coffee recipes and personalising their coffee experience through the different Nespresso machines. The boutique will also host an on going series of interactive masterclasses for those who want to become true coffee connoisseurs. Classes follow a specially crafted programme focused on different elements of the coffee making process. ra
Customers can now see and experience a curated collection of featured products at the concept store.
26 Retail Asia June / July 2018