Retail Analytics Market Outlook 2025 |The Insight Partners Retail Analytics Market Outlook 2025 |The Insight | Page 3
Retail Analytics Market to 2025
Introduction of big data has improvised the way retail sector used to function, also it has increased the online
shopping rate and utilization of social media, and exponential usage of smart phones in online shopping are some of
the major factors driving the market. Several retailers have successfully implemented and are harnessing the
benefits provided by various social media platforms that have turned out to be better in terms of understanding
customers’ needs, loyalty, feedback and brand perception. Also rising demand of retail analytics in management of
inventory and planning and monitoring the customer purchasing traits are some additional factors that would
emphatically impact the growth of market growth. The retail analytics market also faces some drawbacks due to the
deficiency of skilled employees, who are inefficient to derive the required knowledge from retail data. Because of its
ability to optimize retail functions and improvise customer relationship management several subsectors of retail
industry are expected to adopt the technology also, emergence for security in retail leading to reduction in
shrinkage would generate new opportunities for retail analytics market
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