STAGING
An open door policy works best
Remember that people can only buy the home if
they can see it so make sure to open the house to
prospective buyers. The more people come to a Show
House; the greater the chances that a buyer will come
through the door.
Do minor DIY
Do take the time to tighten the hinges on the
kitchen doors, remove the mould in the shower and
mow the lawn.
during an open house. There are many stories where
buyers are too afraid to come onto the property
because of an animal.
Spring clean, before Sunday
A home that’s clean as a polished coin will always
be more attractive than one with muddy floors and
dirty dishes in the sink. Make sure the house is as
presentable as it can be for potential buyers.
Buyers are more likely to believe that a house is in
good nick if the small things are working properly.
If a home owner can’t be bothered to clean the pool
then the logic is that he might not have fixed all the
leaks in the roof either.
Of course there’s only so much a home owner can
do before it all falls in the hands of an estate agent.
A last good tip is to ensure that the agent has proper
photographs with which to market the property, all
the relevant information and, knows how to conduct
a Show House. Then it’s just a matter of time before
the right buyer comes along.
RESOURCES
Bruce Swain, Leapfrog Property Group
www.reimag.co.za
Residential Handbook 2014
27