INNOVATION
PAGE 95
- Insurance
It is ARC’s objective to successfully deploy the My
- Medical
Xclusive Community Card Programme at all ARC
- Travel
member estates.
- Automotive
- Shopping
The three levels of the programme can be
- Restaurants / fast food outlets
unpacked further, as follows:
- Telephony
- Internet
Internal Community
- Media – online, print, broadcast and radio
Amenity and service providers within each estate
- Pets
will be approached and given the option to
- Specialist suppliers
provide cash back offers, defined discounts and
benefits to all card holders. These cash benefits
ARC believes that this programme establishes
or points will be allocated to each cardholder via
a common mechanism that will help generate
the Cognition Truly+ treasury system.
additional turnover within both micro and macro
communities. The programme will provide the
Benefits that flow from all My Xclusive Community
platform to aggregate and manage benefits
Card transactions within this internal community
and opportunities available to members both
will accrue to agreed stakeholders according to
within and outside a community and which exist
the stakeholder reward matrix selected by each
between communities within the broader universe
residential community.
of ARC membership.
External Communities
One of the fundamental objectives of the
Cognition Holdings will approach product, amenity
programme is to generate additional funds which
and service providers outside each residential
can subsidise community operational budgets
community and negotiate the following:
and special funding requirements. To this end,
- Cash discounts
cash discounts and rebates will be channelled
- Face value discounts
not only to residents but to the residential
- Vouchers
community stakeholder beneficiaries including:
- Free benefits
- The Homeowner Associations
- VIP benefits
- The industry council (RCC)
- Other / miscellaneous
- Social upliftment and charity programmes
Benefits that flow from all My Xclusive Community
Card
transactions
within
these
external
It is imperative that our technology partner
communities will accrue to agreed stakeholders
has the capacity and competence to provide
according to the stakeholder reward matrix
comprehensive, reliable and evolving long-term
selected by each residential community.
solutions. ARC has thoroughly researched the
growing loyalty card market, and is pleased to
Traversing Communities
announce that Cognition Holdings Limited will
The My Xclusive Community Card will have inter-
provide a fully comprehensive, bespoke loyalty
operability across all estates, with ARC acting as
solution, via its loyalty application ‘Truly+’. The
the umbrella organisation for all members. This
company is listed on the JSE and has been in
will enable data, benefits, cash offers and points,
business for almost 20 years. Cognition Holdings
for example, to be exchanged across estates and
Limited will also provide a secure and fully
provinces in a simple manner. Inter-operability
compliant range of data analytics, insights and
will give rise to a number of benefits.
data management services. For more information
of example:
on Cognition Holdings please go to www.cgn.co.za.
By way