INDUSTRY FOCUS
PAGE
86
Public Relations, Marketing
and Communication
The residential estates and gated
community sector is enjoying year on
year growth. The demand for a better
quality, family centred lifestyle, is
driving the market and steering more
and more individuals to invest in
properties within a residential estate.
And with more than 6000 existing gated
which offered residents state of the art
communities and a steady number of new
security, recreational facilities and a private
developments to choose from, competition
onsite school facility would be more sought
is healthy but fierce and South African
after than an estate that didn’t offer all
homeowners are most certainly spoilt for
these amenities, and house prices would
choice.
reflect this. However, today estates have a
of
very similar make up with a sound security
Residential estate devolopments are run in
system being a prerequisite and as a result
accordance to the Companies Act and as
house prices are determined by location,
a result, the increase in new and competing
demand and investment potential. How the
developments is of a particular concern for
estate brands and communicates
developers and estate management. House
the consumer is a vital component to the
prices to an extent are based on the service
enviroments perceived value.
offering – a particular estate for example
itself to