INDUSTRY FOCUS
Mind your communication and
OWN YOUR DATA
Who says what , to whom and where ? Communication has never been more far-reaching , available and sometimes untameable . Here below we discuss how quickly things are changing in the way we communicate , valuable aspects to consider moving forward , and a few tips on how to vet new platforms in order to keep a handle on online dialogue .
Delivering accurate information while encouraging engagement is a constant challenge in any residential community . Social media groups like WhatsApp and Facebook seem to pop up everywhere , whether the HOA approves of , or even knows about them . Residents and home owners create spaces on platforms among themselves with the best of intentions , but what happens when conversations get out of hand ? What happens when these platforms change their terms and conditions ? What happens to the archived data when the use of these free platforms becomes unsustainable ?
Let ’ s be honest , when we found out that WhatsApp was changing their terms and conditions , very few of us deleted the app . Most of us added other apps like Telegram and / or Signal to our list of messaging tools , thereby increasing the number of platforms used on a daily basis . Adding more and more apps only fragments our attention , and induces a subtle but potent fatigue . Keeping track of where to speak and with whom is becoming increasingly complicated .
Facebook is attempting to come to the rescue by planning for a merger between Messenger , WhatsApp and Instagram . At first glance , this sounds like a great solution , but there is so much to consider . What
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