Residential Estate Industry Journal REIJ 6 ARC Journal 2019 | Page 73

kept up to date in real time. Our platform self- optimises every time information is updated, rendering the data more effective and accurate than ever before.  PEOPLE BEFORE TECHNOLOGY  Every community is unique, and the reality on the ground is that there are multiple stakeholders with their own databases, controls and ways of operating.  For this reason, we believe in first understanding the community’s needs and goals before simply applying a solution. One solution does not fit all, and so at REDi we have created an integrated digital platform that addresses the various complexities, and looks to integrate with the best-of- breed technologies that ultimately make community managers’ lives easier. Simply put, we create one database that doubles up as a communication channel that can be configured in a number of ways. You may want a one-way push system to inform residents of developments, or you may want a two- way channel over which you can engage with residents. And as for those dog walkers and birders, you can set up as many opt-in forums as you want for like-minded people to coordinate activities, or just to compare sightings of some lesser spotted lifer lurking in the reeds on the edge of the wetland. LET’S GRAB A COFFEE  A community portal, correctly implemented with a central database, will continue to yield long-term benefits. With time, these will not only continue to prove useful and sustainable, but will also continue to be optimised, as the data is updated. Managing information is a multi-pronged undertaking, from harvesting to accessing, and then sharing. The movement between these various phases is not only critical, but highly advantageous when done right. Let’s grab a coffee some time soon and begin to draw out the blueprint for your specific community needs. . . . red-i.co.za 73 INDUSTRY JOURNAL