Residential Estate Industry Journal REIJ 6 ARC Journal 2019 | Page 72

INDUSTRY FOCUS . . . The communication challenge – is the Effective communication in a world of information overload and instant gratification is difficult to achieve. But this becomes even more challenging when the accuracy of the information on which these communications are based comes into question. DATA CORRECT ? This is the challenge that community managers and HOAs face on a daily basis, so they ask themselves:  • How do I manage all the information across multiple spreadsheets and databases? • Is our information accurate and available in real time? • Who owns the information, is it secure, and who has access to it? • How do I effectively manage information that is captured in different formats? • How can I eliminate duplication of information across multiple channels? • Is our chosen technology solution evolving and adapting with the technology demands of the time, or is it a legacy solution? Typically, there are multiple databases with multiple entry points, and the consistency and accuracy of the information is an ongoing battle for community managers and HOA administrators.  ONE SOURCE OF TRUTH  These days, community managers and HOAs the golf club yet another. And that’s before proves to be a challenge to even the smartest we even consider special interest groups like among us.  dog walkers, birders and parents with children At REDi we understand these challenges, and at the same school.  this has driven us to create platforms that are faced not only with managing communities but with the unenviable and unsustainable If that challenge weren’t enough, people assist communities with both communication task of managing vast amounts of data in (residents, administrators, etc.) now demand and management of information through multiple databases that include everything real-time access to information. This vast various from home owners and property information amount Community Portal.  to club membership and security access. information silos, combined with allowing While the security company may have one varying database, the HOA may have another, and information of information degrees that across of real-time is constantly 72 INDUSTRY JOURNAL multiple digital platforms such as our to We strive to create one source of truth in changing, which property and resident information is access