strategic
and
consistent
communication
will create a depth of ‘place-making’ for your
community that traditional channels simply
can’t achieve. It’s important to create an
understanding of, and relationship with, your
brand for results that permeate far into your
community – and beyond that of property
sales. Use channels that are most relevant,
and revered by platforms such as Google, for
ease of reference and interaction.
COMMUNICATION DYNAMICS
Disruptive technologies, digital sharing and
the need to future-proof are what is changing
the estate landscape we are accustomed to.
What does this mean for relationships, and
the estate’s position in a transparent digital
environment that craves ownership, and in
which experiences are the largest asset?
We live in incredible times. News travels
the globe in an instant and music, movies,
games, communication and knowledge are
ever-available on always-connected devices.
From IoT, sensory data and cloud computing
to storage of centralised databases, our
communities
are
being
‘disrupted’
and
everything is becoming more accessible and residential estate community. It is this passion
affordable thanks to digitisation. that has driven them over the last 10 years,
and has built a thriving business that assists
An online presence (website) needs to be residential
followed to build their brand, drive their asset value,
through
by
an
online
strategy.
and
mixed-use
developments
Regularly updated content will enable your educate
estate involved and engaged in their communities.
to
perform
favourably
on
search
their
members,
and
get
them
engines, be easily accessible by current and
future investors, and be a credible showcase Estate Living is a portfolio of businesses that
of the essence of your community. Don’t allow includes a community business development
outside parties to drive your community’s consultancy, digital and video platforms, a
perception – in this instance, no news is bad publishing house, sales lead generation, and
news. a marketing agency. Estate Living builds and
connects communities of like-minded people
Internal relations are just as important as across the country through identifying key
external communication, if not more so. Taking common ground, sharing information, and
an inside-out approach ensures that you’re building relationships with individual estates
all on the same page and ready to present a and the community at large.
united brand message.
Profile your community on estate-living.co.za,
Consistency is key. Take a mid- to long-term and let Estate Living drive your community
view of the results your communication expert essence through video interviews and other
achieves in building your brand. A good exciting content.
campaign should take all of your business
objectives
into
account,
including
both
immediate opportunities and the long-term
vision.
. . .
THE PROFESSIONALS
You are no stranger to Jaimé-Lee Gardner
estate-living.co.za
and Louise Martin, and their passion for the
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