COMMUNICATION MANAGEMENT
AFFILIATES
THE DEVELOPER
INDUSTRY
NEWS
CONTACT
ARABELLA COUNTRY ESTATE
We see the major benefits of digitisation and disruption
in partnerships and the sharing economy. Shared
knowledge and experience, coupled with collaboration,
are opening the doors of our once private estates and
assisting us in building a global community.
On the flip side, communities are now open to scrutiny
and publicity. Bad news can spread like wildfire and
this content is always available, always online and will
always come up when someone searches for an estate
by name and / or its lifestyle offerings.
So, what can an estate do? Start by managing your
online reputation by creating and distributing the estate
and brand-relevant content. Partner with relevant sources
to share your media, and participate in others’ shared
media within your environment.
Online reputation management and control over your
estate’s online information and public relations is a
vital element to the management of your development,
and its value.
The reputation and persona of an estate can only
be experienced through that which has been made
available, and to many, especially the foreign investor
market and buyers from other regions, the internet,
Google and social media are the only access points
for the market.
To help address this, we decided to build the solution.
When Estate Living manages your estate online, we
create a positive representation and estate profile at the
global website www.estate-living.com. Positive stories
and articles are regularly communicated and shared
about your community, relevant to key words such as
‘security estate’ and other key phrases being searched
on the internet. Your estate and your experiences
are shared within this highly relevant, highly effective
environment that is easy to access and easy to share.
If content is king online, think of experience as the
castle. Digitise your message, and exponentially share
your experiences. Take advantage of the sharing
economy by saving time and resources, opening access
to your environment for fair opportunity, and joining
the global community of Estate Living.
Trust Estate Living, the residential estate experts, to
share your value with the world.
Jaimé-Lee Gardner
EST
ATE
LIVI
NG
Without having been at your estate and experiencing
the professionalism of your security, staff or
management, assumptions and perceptions are
controlled by what is available in the media and
online. Market perception has a direct effect on the
value of properties, and even the perception of current
residents and homeowners, yet is hardly a line-item in
the operational budgets of most communities.
It’s a worrying statistic that 70 percent of estate
managers manage their own marketing and that most
believe that their website is all that is needed for good
marketing. But what is driving people to your website?
The major problems we have identified are the lack of
know-how, time management and budget.
RESIDENTIAL
INDUSTRY JOURNAL
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