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Estate Living AirBnB offering: This disruptive
business model provides a support system and
infrastructure to homeowners across South
Africa wishing to host Airbnb guests in their
properties. The model offers services such
as five-star Airbnb Superhost training, quality
control, safety and security implementation
and checks, products and concierge services.
This is the opportunity to further open the
estate community to foreign interest and
South African tourism, while keeping in sync
with Airbnb’s ethos of “unlocking unique
spaces worldwide”.
Estate Living is proud to be ARC’s official
communication partner and, in collaboration,
publish this Residential Estate Industry Journal
– an annual reference guide to best practice,
policy and procedure, relevant and significant
to residential communities. The journal serves
The Estate Living platform launched in 2012
Publication:The Estate Living magazine is
and is dedicated to serving the specific
distributed to a database that expands with
interests of estates and developments in the
the industry. Produced in print and online,
domestic and foreign markets.
for many estate developments it is the
only external publication permitted to be
The platform and its people offer in-depth
distributed to residents. The content features
insight into this exclusive and continuously
development reviews, investment and retirement
expanding sector. It serves as a go-to resource
opportunities, and educational lifestyle features.
and an integrated communication channel.
It is a showcase of the environments many
as a tangible resource of educated and
experience-driven industry knowledge, covering
finance, human resources, security, risk
management, law, conservation, occupancy
standards and government legislation … and
much more. It’s an essential tool for estate
management and developers, and a unique
fund of industry knowledge. All the information
in it is relevant to the efficient and profitable
covet.
operation of every community and provides
portal into the community, consisting of
Resource website and development portal:
which all communities should operate.
printed materials, digital publications and
The website and development portal allows
communications, a resource website and
users to gain insight into the market. It is a
development portal, a referral business and
one call to marketplace and a one-stop shop
affiliate network, an Airbnb division, and drone
to the industry, which takes the luck out of
photography and videography services. Each
finding the perfect environment for investment,
medium and division serves to drive information,
a primary or secondary property, service
generate sales and opportunities, and bring
providers and products, with an integrated lead
the community together as a collective. This
generation and e-commerce offering. Content
offers a superior and vital marketing instrument
comprising of news and reviews, up-to-date
for you to utilise in formulating compelling
industry data and more, all drives traffic which
branding, ongoing awareness and sales.
drives income for all participants.
The platform is an unbiased multimedia
the guidelines and framework according to
The residential estate industry is showing no
signs of weakening. But the need to establish
a visible and influential presence to ensure the
profitability and longevity of this aggressive
industry has never been greater. Estate Living
has created a platform and network for
communication in South Africa which will be
the benchmark for a global reach.
Jaimé-Lee Gardner and Louise Martin
www.estate-living.co.za