CONTRIBUTORS BIOGRAPHIES
PAGE 12
estate living
With thirty-five years of marketing,
finds inspiration through the diverse people she
media, sales, brand management and
meets and has been spotted on a golf course
communication experience between them,
– with pink hair.
the dynamic duo of Jaimé-Lee Gardner
and Louise Martin is a force to be
Louise Martin’s strengths lie in creative concepts,
reckoned with when it comes to spotting
production, scheduling and roll-out. Louise has a
opportunities and setting up strategic communication
successful track record of running multiple projects
models for the industry. Unique content, attention to
on time and on budget, evident in productions
detail and hard work have positioned their business,
such as Blood Diamond, Racing Stripes and Strike
Estate Living, as the conduit to the estate lifestyle
Back (to mention a few). BAFTA (British Academy
market, creating a network of possibilities and
of Film and Television Arts) and Loerie awards
solutions for developers, management and residents.
are just part of her plethora of achievements in
film, production and art direction. Louise has the
Jaime-Lee is a entrepreneur and visionary who
proven ability to turn ideas into unique content
enjoys business development and connecting with
and the savvy to strategically distribute it. The
the market. Estate Living was her way of bridging
Estate Living brand and publication layout sits at
the gap she encountered when struggling with
the top of her personal “favourites” list. A feisty
research on estate communities, communication
former spinning instructor, she takes inspiration
and the overall availability of information.
from her love of architecture, typography, art
Jaime-Lee’s expertise in developing action-based
galleries and red-brick buildings.
business plans and relative sales strategies stems
from years in the publishing industry and cutting
This Butch Cassidy and the Sundance Kid combo
her teeth in the estate market with the Gary Player
identify gaps in the market and develop solutions
Foundation and Black Knight International, and
based on its needs. They have the ability – and
managing the South African licence and publishing
charm – to find support for strategies, build
rights to Strokesaver, the golf course distance
strategic partnerships and fund them. Estate Living
guide. Exceptionally energetic, this forward
is living proof of all of this combined, and through
thinker has a passion for youth development
their efforts has become a globally recognised
and digital technology. She loves a good dance,
offering and force to be reckoned with.
Dionne collett
Dionne Collett, founder and director
planning, promotions, event management and
of Take Note Reputation Management,
promotional gifting, all of which have helped
a public relations and marketing
enhance and maintain the reputation of the
consultancy, has been in the industry
company’s clients over the past ten years. The
for nearly 20 years. Delivering precise
diverse client portfolio (which includes tourism,
results for a diverse portfolio of clients
hospitality, lifestyle, medical and education) has
has brought her success in a very
enabled the company to offer the entire media
competitive arena. Services offered include
spectrum a variety of story options, reader
public relations, media liaison, marketing, media
benefits and consumer intelligence.