Industry Overview
INDUSTRY JOURNAL Vol . 8
Industry Overview
How do South African frail care facilities in residential estates compare with ones in
America ?
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Caring for people in their golden years : SA vs . USA
Is South Africa a frontrunner when it comes to residential estate management , facilities and care for the elderly , or does it lag behind ? This is a question often considered by senior management of estates , including Sue Smith , the CEO of Helderberg Village .
Helderberg Village is a luxurious residential estate nestled on the slopes of the Helderberg Mountain , surrounded by vineyards and the ocean . For over 35 years , Sue and the experts managing the estate have done much to refine this piece of paradise and to cater to the needs of residents , especially the elderly .
But with the residents ’ needs constantly evolving , Sue is aware that there is always room for improvement . While she has in the past sought inspiration locally , she ’ s just come back from a trip to the United States where she attended the Club Management Association of America ’ s World Conference in Orlando , Florida .
Here , Sue imparts her newfound knowledge and shares some ways in which South African estate managers can ramp up their efforts , particularly when it comes to frail care , and highlights how US residential estates differ from South African ones .
The team relaxing after a day at conference
CMASA organises attendees for CMAA
The CMAA ’ s World Conference is an annual event and each year , together with the Club Management Association of South Africa ’ s ( CMASA ) CEO , managers from various estates around the country attend the conference . The event this year was held in Florida , USA , and attracted over 3,000 delegates from around the world .
Besides Sue , the event was attended by the CEO and the Education Manager from CMASA as well as by general managers and CEOs of estates and clubs from around South Africa . They included
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