Business & professional N INNOVATIVE NEW business concept is mixing needs with a perfect match. Recently launched Good Life Sorted is servicing Winchester, Eastleigh and Southampton by providing trusted tradespeople and services for the elderly. Co-founders Verity Batchelder and Constantine Karampatsos come from an online and digital background, including working for global brands. From this they realised there was a niche market for paid-for support services which, in turn, free charities to help those who do not have funds readily available to hire help. Verity said: “We have an ageing population comprising people who don’t necessarily need personal care, but help with day- to-day tasks and companionship. We started the business to organise vetted freelance helpers who are local, matching them with nearby customers. “It’s a paid for service which costs from £15 per hour, therefore accountable. Someone might want help with light cleaning, downsizing and decluttering, companionship over a cup of tea ‘‘ Jane comes every week, gives my house a good tidy up and does a few chores that I am not able to do anymore. We also have a coffee and a chat, which brightens up my day. Nora B. and card game, shopping and dog walking, medication pick ups, gardening, decorating or a home hairdresser. “Our helpers are our core. The vision is to create an ecosystem of services for older adults enabling them to thrive as they age. Increasingly we are hearing from adult children who want to get us involved in routine help for relatives. “When we recruited we were very selective and took on just five per cent of applicants, all of whom have been vetted and trained to our high standards. It’s been rewarding to receive encouragement from the various local communities and charities where we operate.” The Winchester team work throughout the city centre, Littleton, Weeke, Stanmore, Oliver’s Battery, St Cross, Fulflood and Abbott’s Barton. ‘‘ A Mix and match Resident 39