RESIDENT WINCHESTER RESIDENT OCT NOV 19 WEB - Page 33
In conversation with
Societal changes are increasing pressure on companies to behave more
ethically and demonstrate their purpose. Winchester PR practitioner
Philip Tutt explains how companies can respond to the challenge
Tell us a bit about
I’ve worked in PR for more than 30
years and set up 360 integrated
PR in 2001. We advise companies
on reputation management. We’re
a team of four, working from a
woodland office in Otterbourne
and a base in Winchester city
centre. I run 360 with my wife and
we have three grown-up children. I
am also the Business Champion for
Churches Together in Winchester.
What are you doing now?
Whether it’s single use plastic,
gender pay, diversity and
financial probity, business is
having to respond to massive
societal pressures. As a result, our
focus is increasingly on helping
their purpose beyond profit.
Our own purpose is to prove
business is a force for good and
we do this by communicating
the great things our clients do
while helping them ensure they
deliver on the values they have
set themselves. For instance, we
currently work with the Society of
Friends (Quakers), handle media
relations for local homeless charity
Emmaus Hampshire and advise a
multinational packaging company
about sustainability and corporate
Much of the increased scrutiny
of business has been made
possible by the development of
new media channels, particularly
digital and social media.
Platforms like YouTube, Twitter
and Instagram enable people to
by-pass traditional media and
communicate directly with a wide
audience. Ironically, all the concern
ABOVE: Philip Tutt, Isobel Leppard and Rowena Spinks.
about online misinformation is
encouraging readers to appreciate
proper, fact-checked journalism
What are your ambitions
for the future?
Big picture: rehabilitate business
as a force for good and ensure
we pass on a viable world for our
children. Small scale: encourage
more Hampshire and national
organisations to communicate
more confidently to overcome the
barriers they face.
What’s the best thing
about living and working
It’s the perfect work-life balance
location: historic surroundings,
riverside walks to de-stress, a
host of creative businesses to
share ideas with and a proper
Who is your main
My Christian faith is at the heart
of all I do. In business terms, Ellen
MacArthur has been inspirational in
linking business and sustainability
while PR guru Richard Edelman
has moved trust to the core of
Downtime, what will we
find you doing?
Walking, reading, worshiping,
laughing and rehearsing the
Otterbourne village pantomime.
Where do you see
yourself in five years?
Still in Winchester but leaving the
day job to someone else while I
train the next generation of ethical
storytellers. I’d like to be doing
more in the community as well.