Research Platforms' Performance Reports GA21 2015-2017 | Page 45

SUPPORT FOR UNDERGRADUATE AND
POSTGRADUATE STUDENTS*
No Student Research Topic Supervisors
1 Siti Aqilah Jahari The role of constraints negotiation in understanding Malaysian Muslims’
travel behavior. Associate Professor Elaine Chew Yin Teng
Professor Pervaiz K Ahmed
2 Simran Kaur
Nvinderjit Singh Consumers’ response to brand transgressions:
An emerging perspective on religious consumption. Professor Pervaiz K Ahmed
Associate Professor Md Yunus Ali
Dr Esther Chong Yit Sean
3 Muhammad
Adnan Waseem Spill-over characterisation of brand transgression:
A study of micro and macro level effects. Dr Esther Chong Yit Sean
Professor Pervaiz K Ahmed
4 Yang Chia Yen Service failure: The effect of corporate social responsibility on
consumer forgiveness. Professor Christina Lee Kwai Choi
Associate Professor Fandy Tjiptono
Dr Jasmine Loo May Yee
* Please note this list includes outcomes produced by members of the Social & Economic Transformation in Asia and Halal Ecosystem research platfoms which were subsequently amalgamated
to form GA21.
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