Research ETRM / CTRM in the Cloud | Page 2

CTRM in the Cloud

Contents
Executive Summary.........................................................................................................................................3
Introduction ....................................................................................................................................................5
Background .....................................................................................................................................................6
Models and Confusion? ..............................................................................................................................7
Software as a Service (SaaS) ...................................................................................................................7
The Cloud ................................................................................................................................................7
Public Cloud.......................................................................................................................................8
Private Cloud .....................................................................................................................................8
Hosted ....................................................................................................................................................8
Application Service Provider (ASP) .........................................................................................................8
Leased.....................................................................................................................................................8
Classifying the Models ............................................................................................................................8
The Survey Results ........................................................................................................................................10
Demographics ...........................................................................................................................................10
Results.......................................................................................................................................................11
Procurement Plans ...............................................................................................................................15
Who Supplies SaaS E/CTRM?................................................................................................................16
Discussion of Results .....................................................................................................................................17
Growing Acceptance.................................................................................................................................17
Need for Education ...................................................................................................................................17
Business Pressures Promoting the Model? ..............................................................................................18
Security and other concerns .....................................................................................................................18
When SaaS Is Not SaaS .............................................................................................................................20
About ComTech Advisory..............................................................................................................................22
About the Sponsors ......................................................................................................................................23
Aspect Enterprise......................................................................................................................................24
Brady PLC ..................................................................................................................................................26
Generation 10 ...........................................................................................................................................28

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