Research Automotive Radar Market : Key Players, Growth, Ana | Page 4

Automotive Radar Market
Growing focus on active safety to decrease road accidents has shifted the focus of OEMs towards
developing and incorporating new and advanced automotive radar systems. According to ‘Association for
Safe International Road Travel’ (ASIRT), nearly 3,287 deaths per day are reported globally due to road
accidents. Advancing automotive technology and concern to reduce road mishaps, has raised
expectations for advance systems in vehicles such as automotive radar to improve vehicle safety. These
systems transmits electromagnetic (EM) waves at microwave frequency and gather information with the
help of electronic control unit about the obstacles within the vicinity of the vehicle.
As per the survey conducted by ‘Insurance Institute for Highway Safety’, one out of three lives can be
saved by using radar system in the vehicle. Implementation of automotive radar systems in passenger
and commercial vehicles started in early 90s, however owing to technological limitations, focus on
further advancement slowed over the time. But, over the past decade, where active safety technology
emerged as major hot spot for research, brought automotive radar system in the limelight again. Smaller
devices with high operational frequency are being deployed so as to serve multiple applications.
Furthermore favorable macro-economic and supportive regulatory framework is expected to create
significant opportunity over the next few years. Regulatory approval of upcoming radar technology such
as 79 GHz band radar across emerging markets such as India, Mexico etc. can generate robust growth
opportunities in the market.
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