6- PRICE POLICY
Superhot aims to keep prices affordable
for multi-brand stores but looking for
products with high quality standards.
The minimum price practiced in retail
positions the brand in a segment whose
target audience knows the benefits
offered by technological fabrics in their
day to day.
Prices can be adjusted once a year to
correct any deviations caused by inflation.
Even so, a price base of 2014 is practiced.