RES 320 MASTER Career Path Begins/res320master.com RES 320 MASTER Career Path Begins/res320master.com | Page 6

B.

Physiological reactions.

C.

Physical trace evidence.

D.

Content analysis.

E.

None of the above.

20
Counterbalancing attempts to eliminate the confounding
effects of order of presentation when subjects are exposed to two or
more experimental treatments.
21
External validity refers to the question of whether the
experimental treatment was the sole cause of observed changes in the
dependent variable.
22
The type of scale utilized in marketing research will determine
the form of the statistical analysis.
23
At the race track, to say that a winning ticket pays 40 to 1 for a
winning bet indicates a ratio scale.
24
A measurement task that requires respondents to estimate the
magnitude of a characteristic or quality that a brand, store, or object
possesses is known as:
A.

Ranking

B.

Rating

C.

Sorting

D.

A choice technique

25
Pre-testing involves administering a sample of a questionnaire
to a group of respondents before having them fill out the complete
questionnaire.