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8
An ethical researcher would inform respondents of deceptions
used in a research project after the project was completed.
9
In exploratory research, the term pilot studies refer to a
collective group of diverse techniques that will be conducted on a small
scale.
10
A term for research procedures that test some sort of stimulus
as a proxy for a new, revised, or remarketed product or service.
A. Experience survey
B. Situational analysis
C. Thematic apperception test
D. Concept test
11
Secondary data are gathered and recorded by someone prior to
(and for purposes other than) the current needs of researchers.
12
Two major drawbacks of secondary data are determining the
accuracy of the data and finding data that fit the specifications of the
project.
13

The American Petroleum Institute is an example of:

A.

A commercial source of secondary data.

B.

One company that produces the National CREST Report.

C.

A trade association.

D.

A government source of secondary data.

14
Concerning data distributed by media, researcher should be
aware that: