The truth is that it’s an endless pit, from
smaller social media sites to deeper
dives into the established ones like
boosted posts on Facebook.
Often overlooked though are podcasts,
which provide the perfect opportunity
to engage a huge audience. They
are a way to connect with the world,
share your latest work and put
your voice out into the landscape.
Step one: Decide on
your style and audience
Commit to your style, bring
the energy and be true to
yourself. There is nothing worse than
listening to someone who isn’t being
100% authentically them. What do your
audience want: a podcast on fitness,
mindset, business, being a coach?
They need to know what they’ll get out
of the show and what they’re going to
learn. If you jump from one topic to the
next with no coherent theme, it’s going
to get confusing for listeners.
.
Step two: Your sound
and music
There is no excuse for
poor sound. Get a good
microphone and if you’re not with the
guest in person, get them to record
their sound and splice both audio files
together for better quality.
Step three: The right name
With episode titles, cut straight
to the point, as iTunes will only
show a short part of the title.
This is why my show titles are, for example:
#339 – Bacon & Beer, is it harming us? Then I
let the show description do the rest.
.
Step four: Guests
We all know the power of
collaborations in marketing, so
shoot for the biggest guests
you can and prepare accordingly.
I often spend 5-10 minutes talking to all of
my guests before sculpting the show, to
ensure I touch on points they are passionate
about. I then blend that with what I, and my
audience, will want to know.
Also make sure to check out whether your
guests are likely to share podcast episodes
and offer to repay the favour.
.
Step five: Consistency
A podcast is like a TV show,
it needs a regular slot. So,
commit, be consistent. You owe
it to yourself and the business.
.
Step six: Share
The best thing I’ve ever done
for my show is share everything
and anything. No one is perfect,
we’re all fighting our own demons. On my
show I’ve talked about me being in therapy
over my relationship with my dad, nearly
going bankrupt, my mindset with my health
and my weight. Raw honesty builds trust.
.
Keep your use of music, jingles or
sound effects brief. As soon as music
or an effect starts to lose its impact, cut
it. Treat it like videos on social media:
short, energetic and to the point. Step seven: Ask for a review
Reviews support your show’s
appearance to new listeners.
As www.ncfe.org.uk
a result, I’ve been on
the www.p13athlete.com
‘what’s hot’ section and
‘trending’ sections
of iTunes several times,
www.btn.academy
which is great for www.kxlife.co.uk
growing my credibility.
. .
Next steps
@REPsUK
FM 27
Y
our Twitter feed’s
running hot, you’re
getting Instagram likes
all over the place and
you’ve just had your
tenth client find you
on Linkedin. What more has digital
marketing got that you can use?