SENSORY
WORKOUT
As technology continues to influence
new fitness regimes, Richard Jones
assesses a new entry to the UK market.
Welcome to the world of
Prama, Pavigym's interactive
system of pressure-sensitive
floors and walls with
integrated lighting and sound.
Established in Alicante,
Spain, in 1963, Pavigym is a
global name in high-tech
health club flooring systems.
And according to company
CEO Marcos Requena, Prama
is a milestone in the world
fitness market.
‘Prama is the model of our
vision for the future of fitness,’
he says.
‘It is an interactive fitness
platform developed for
giving back to users the
feelings of fun and intensity -
without limits.’
I
t looks like an
enormous
Twister board,
plays music and
has flashing lights
that make users twist, turn,
jump, run, crawl and sweat.
You could say it's a disco,
light show and gym class all
rolled into one.
@REPsUK
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