TrendSights Analysis-Cocooning-Bringing out-of-home experiences
into the comfort of the home
ReportsWeb.com published “Cocooning Market” from its database. The report covers the
market landscape and its growth prospects over the coming years. The report also includes a
discussion of the key vendors operating in this market.
Cocooning reflects consumers' need to stay at home and revert to more conventional methods
of performing tasks, such as cooking from scratch. This sentiment is highly aspirational,
particularly among consumers leading busy lifestyles who do not have the time to retire to the
comfort of their own homes as much as they would like.
Consumers are now finding it much easier to recreate traditional out-of-home experiences in
the comfort of their own homes amid the proliferation of products offering "professional
quality" and "consumer experiences" more commonly associated with out-of-home channels.
Many of these running themes provide social currency in the form of "status skills" gained from
using professional-grade products.
For more information about this report at http://www.reportsweb.com/trendsights-analysis-
cocooning-bringing-out-of-home-experiences-into-the-comfort-of-the-home
Scope
- Millennials are most likely to adopt new technologies that can support and enhance product
consumption at home.
- Millennials and female consumers have greater financial worries than average, and are thus
opting to stay home to save money.
Reasons to buy
- Identify the reasons underpinning consumers' choice to spend more time at home and how
this need affects their purchasing choices.
- Gain insight into the key consumer segments that are most likely to be a driver for innovation.
- Put innovative products into context by connecting them to specific consumer trends and
preferences.
Request a sample copy at http://www.reportsweb.com/inquiry&RW0001978905/sample