ReportsWeb- Top Growth Opportunities Meat in the Philippines | Page 2

evolve in the short-to-medium term future
- Examples of international and Philippines-specific product innovation targeting key consumer
needs.
Scope
- The Filipino Meat market saw a modest growth between 2011 and 2016. However, the growth
is forecast to strengthen in the next five years between 2016 and 2021.
- The Philippines ranks among the smallest in the global Meat sector in terms of per capita
expenditure.
- Filipino consumers have not been willing to trade up for Meat over the past five years,
therefore opportunities for premiumization in Meat have been limited.
- Domestic Meat brands in the Philippines have outperformed international ones in market
value.
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Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight
into the behavior of Poland's Meat consumers.
- This is based on Publisher's unique consumer data, developed from extensive consumption
surveys and consumer group tracking, which quantifies the influence of 20 consumption
motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined. This allows product and
marketing strategies to be better aligned with the leading trends in the market.
Companies Mentioned:
SM Supermarket
The Robinsons Retail Group
Rustan
Metro
7-Eleven Philippines
Mini Stop
Lawson
Family Mart
Daiso Japan
HMR Philippines Inc.
My Dollar Store
Super 8 Grocery Warehouse