ReportsWeb- Top Growth opportunities Meat in Portugal | Page 2

Scope
- Portugal will recover from decline to see strong growth, fueled by a recovering economy, and
will present a strong opportunity as consumers have increased spending power
- Portugal's Meat market contracted in value terms in the five years to 2016, but is forecast to
demonstrate strong growth in the five years to 2021.
- Ambient Meat, Chilled Raw Packaged Meat (Whole Cuts) and Cooked Meats (Counter) will see
the fastest US$ value growth between 2016 and 2021.
- Food & Drinks Specialists and Convenience Stores together account for almost the same retail
landscape value share as Hypermarkets and Supermarkets. Portuguese consumers seek not
only value and choice, but convenience also.
- The top 10 meat brands in Portugal control over a fifth of market value. Private label brands
are growing well in the Portuguese meat sector, although the dominance of the top brands in
value terms means they are still somewhat marginal.
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Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight
into the behavior of Portugal's Meat consumers.
- This is based on Publisher's unique consumer data, developed from extensive consumption
surveys and consumer group tracking, which quantifies the influence of 20 consumption
motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in
the market.
Companies Mentioned:
Iglo
Capitao Iglo
Roler
Nobre
Nomad Foods
Campicarn
Nutriaves
Avibom
Carne Alentejana
Lusiaves
Principe
Aoste Stickado
Asda
Taste Inc.