ReportsWeb- Top Growth Opportunities Meat in Belgium | Page 2
- Examples of international and Western Europe-specific product innovation targeting key
consumer needs.
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Scope
- Belgium presents a strong opportunity due the expected improvement in Meat consumption
levels, fueled by Premiumization in the market.
- Belgium's Meat market contracted during the economic trouble in 2011-2016 and is forecast
to maintain a healthy growth, albeit at a slower pace during 2016-2021
- Spending on Meat per capita in Belgium is high compared to similar countries
- Lamb is the fastest growing segment across various Meat categories.
- Consumption has been driven by the oldest and youngest consumers
Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight
into the behavior of Belgium's Meat consumers.
- This is based on Publisher's unique consumer data, developed from extensive consumption
surveys and consumer group tracking, which quantifies the influence of 20 consumption
motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined. This allows product and
marketing strategies to be better aligned with the leading trends in the market.
Companies Mentioned:
Noordvlees
Brauwer
Jademo
Herta
Aldi
Colruyt
Carrefour
Lidl
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