The Baby Food Market in UK 2017
ReportsWeb.com published “The Baby Food Market” from its database. The report covers the
market landscape and its growth prospects over the coming years. The report also includes a
discussion of the key vendors operating in this market.
"The Baby Food Market in UK, 2017", is an analytical report by Publisher which provides
extensive and highly detailed current and future market trends in the UK market.
The UK baby food market has been struggling in recent years, with volume in 2016 12% lower
than in 2010. Negative publicity on the nutritional values of prepared baby foods has
exacerbated the existing move towards homemade baby foods. UK babies were consuming
considerably less baby food in 2016 than in 2010. Publisher estimates that the total value of the
market grew by 28.3% at current prices between 2010 and 2016. At constant 2010 prices, the
value of the sector has grown by 13.8% over the same period. Publisher forecasts a rise of 22%
in 2022, equivalent to a rise of 7% in real terms. Volumes will show no growth, although finger
foods and milks will gain ground. Finger foods will register the highest growth due to the
increasing popularity of on-the-go snacks among parents.
For more information about this report: http://www.reportsweb.com/the-baby-food-market-
in-uk-2017
Scope
- In UK baby food market, volume sales are down by 12% and the value of the market has risen
both in absolute and in real terms, largely due to the higher unit prices of milks, as well as the
trend towards higher priced finger foods.
- Infant formula dominates the baby food market, accounting for 58% of value sales and 46% of
volume in 2016. Finger Foods is the only category to see consistent growth, which accounts for
under 10% of retail sales.
- Organic food has made considerable headway in baby food, with the strongest performance in
wet meals and finger foods.
- Danone, owner of the Cow & Gate and Aptamil brands, is the dominant leader in the baby
food market, with a value share of 52.8% in 2016.
- There is limited production of baby food in the UK, with most formulae imported, although
there are some small local companies.
- The major food multiples and pharmacies/drugstores are the main commercial channels for
baby food distribution. Non-commercial channels including hospitals and clinics are excluded
from the retail market; subsidized milk distribution through clinics was terminated in 2006.