ReportsWeb- The Baby Food Market in Italy 2017 | Page 2

Scope - Italy's baby population (aged 0-3 years) has declined steadily since a recent peak of just over million babies in 2009. By 2016, the total had dropped to million, a fall of 12.8% compared with 2006. - The market for baby food stood at tons in 2016, representing a 12.8% decrease over 2010 adversely affected by the fall in the number of births, as well as by the poor economic situation. - Wet meals are the largest category in both volume and value terms, accounting for 49% of consumption and 41.5% of retail sales. - All of the leading market players are involved in the local production of baby food. The market is dominated by the multinationals Heinz and Danone with a combined 79.5% of value sales and 83.8% of volume sales in 2016. - Vegetable-based and sweet meals account for the vast majority of exports, with milks & cereals accounting for just 5% in 2015. - Grocery stores account for the majority of value sales, at 84% in 2016, a share that has been steadily rising since 2010, largely due to the convenience and lower prices often offered by the grocery sector. Request Sample Copy at http://www.reportsweb.com/inquiry&RW0001858631/sample Reasons to buy - Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation. - Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit. - Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market. - Investigates which categories are performing the best and how this is changing market dynamics. Companies Mentioned: Heinz Italia SpA Danone Nestlé Italia SpA Humana Italia SpA Unifarm SpA Hipp Italia srl A Menarini Industrie Farmaceutiche Riunite srl Granarolo SpA