ReportsWeb- Success Case Study Calbee Frugra The leading grano

Success Case Study Calbee Frugra The leading granola brand
contributing to Japan's rapid breakfast cereal market growth
ReportsWeb.com published “Success Case Study Market” from its database. The report covers
the market landscape and its growth prospects over the coming years. The report also includes
a discussion of the key vendors operating in this market.
"Success Case Study: Calbee Frugra" is part of Publisher's Successes and Failures research. It
examines the details of and reasons behind Calbee Frugra fruit granola's success in Japan's
breakfast cereal market. It delivers the critical "what?", "why?", and "so what?" analysis to
teach you crucial lessons that increase your chances of launching successful products.
Japan's overall breakfast market is huge, considered to be worth JPY17tn. Calbee's success,
alongside the granola boom among Japanese consumers, has raised Japan's breakfast cereal
sales from JPY25.5bn to JPY53.7bn between 2010 and 2015. Sales of granola in 2015 were
JPY36.9bn, showing that it dominates Japan's breakfast cereal market. However, considering
the size of Japan's breakfast market, breakfast cereals still have space to grow.
For more information about this report: http://www.reportsweb.com/success-case-study-
calbee-frugra-the-leading-granola-brand-contributing-to-japans-rapid-breakfast-cereal-market-
growth
Scope
- Calbee Frugra is the best-selling cereal brand in Japan, and its sales have continually grown to
reach JPY22,337m, giving Calbee 34.5% of Japan's breakfast cereal market share in fiscal year
2016.
- Calbee has positioned Calbee Frugra as a companion to other dishes, hoping to get consumers
to see applications beyond bowls of cereal.
- Granola is seen as a fashionable breakfast food in Japan, fitting in with new and trendy
consumer lifestyles.
- Developing breakfast cereal influenced by Western culture to meet local sensory preferences
generates opportunities.
Reasons to buy