ReportsWeb- Mobile & Tablet Retailing in the UK 2017 | Page 2

this channel.
- Clothing & footwear, the biggest part of the mobile market, will continue to be the largest
driver of mobile spend to 2022. Pureplays such as boohoo.com and ASOS, which target the
younger consumer who is more willing to purchase on a mobile device, will boost spend on
mobile.
- There is an opportunity for home sectors, where retailers have been slower to react to mobile
developments, to capitalise on the growth coming from mobile by targeting shoppers who have
abandoned purchases or advertising must-have products via social media channels.
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Reasons to buy
- Utilise our five year forecasts to 2022 for the mobile and tablet markets, and sector
penetration to understand the main areas of growth.
- Identify the key players in the mobile and tablet markets using our in-depth analysis of how
and why certain sectors are performing well in the market to gain strategic insight into this.
- Understand the key drivers and inhibitors affecting the market.
- Recognise which consumers are shopping via mobile and tablet and utilise analysis of
shoppers' motivations and browsing/purchasing behaviour to enable a better understanding of
the mobile and tablet markets moving forward.
Companies Mentioned:
boohoo.com
ASOS
H&M
Amazon
Mothercare
Harvey Nichols
Next
Made.com
Shop Direct
John Lewis
Sainsbury's
Argos
Tesco
Waitrose
Ocado
Morrisons
Milk and more