Global Over the Top OTT Market: Industry Analysis & Outlook 2016-
2020
ReportsWeb.com published “Over the Top OTT Market” from its database. The report covers
the market landscape and its growth prospects over the coming years. The report also includes
a discussion of the key vendors operating in this market.
The term over-the-top OTT refers to applications and services which are accessible over the
internet and ride on operators' networks offering internet access services. Over-the-top
content (OTT) is the delivery of audio, video, and other media over the Internet without the
involvement of a multiple-system operator in the control or distribution of the content. The
emergence of OTT content providers can be heralded as revolutionary in changing the way
consumers use mobile broadband (MBB) .
There are many providers of OTT content globally, of all different sizes. Consumers can access
OTT content through Internet-connected devices such as desktop and laptop computers,
gaming consoles (such as the PlayStation 4 and Xbox One) , set-top boxes, smartphones
(including Android phones, iPhones, and Windows phones) , smart TVs and tablets. The
competition in the OTT segment is also increasing due to companies looking for expanding their
user bases in other countries.
For more information about this report: http://www.reportsweb.com/global-over-the-top-ott-
market-industry-analysis-and-outlook-2016-2020
The key factors driving the growth of OTT market are increase in the number of smartphone
users, increasing household broadband penetration, increase in internet users, increase in
global ad spending through internet, accelerating economic growth and cloud services. Some of
the noteworthy trends and developments of this industry are rapid computerization of banking
system, availability of high speed internet, rise of mobile commerce and E-commerce,
increasing trend of Omni-channel retailing and preference of online media over traditional TV.
However, the expansion of OTT market is hindered by willingness to improve technology, high
competition and cost incentive, regulatory imbalances between TSP and OTT and legal and
regulatory issues.
The report "Global over the Top (OTT) Market - Industry Analysis & Outlook (2016-2020) "
provides an in-depth analysis of the global market along with regional markets. The major
trends, growth drivers as well as issues being faced by the industry are being presented in this
report. The industry comprises large players such as Netflix, Amazon, Facebook and Apple. All