ReportsWeb- Electricals Retailing in Germany, Market Shares, S

Electricals Retailing in Germany, Market Shares, Summary and
Forecasts to 2021
ReportsWeb.com published “Electricals Retailing Market” from its database. The report covers
the market landscape and its growth prospects over the coming years. The report also includes
a discussion of the key vendors operating in this market.
"Electricals Retailing in Germany, Market Shares, Summary and Forecasts to 2021" provides
data for historic and forecast retail sales, and also includes information on the business
environment and country risk related to German retail environment. In addition, it analyzes the
key consumer trends influencing German electricals retail market.
The electricals market is outperforming overall retail in the five years to 2021. It is forecast to
grow at a CAGR of 3.7% to reach €56.7 billion by 2021. Growth is being driven by innovations
and new product launches in technology , a growing housing market and consumer confidence.
For more information about this report: http://www.reportsweb.com/electricals-retailing-in-
germany-market-shares-summary-and-forecasts-to-2021
Specialist retailers still hold a significant share of the market but are losing out to online as
consumers compare prices of branded goods and have access to such a broad range of
products. Online will increase its share from 22.9% to 32.8% of total sales by 2021.
The leading operators are MediaMarkt and Saturn, both owned by the Metro Group, and which
have 21% of the market.
Scope
- The electricals market is outperforming overall retail in the five years to 2021. It is forecast to
grow at a CAGR of 3.7% to reach €56.7 billion by 2021
- Specialist retailers still hold a significant share of the market
- Online will increase its share from 22.9% to 32.8% of total sales by 2021.
- The leading operators are MediaMarkt and Saturn, both owned by the Metro Group, and
which have 21% of the market.
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