market, with the category forecast to account for almost 70% of all online returns by 2022.
Clothing & footwear retailers must enhance the way products are displayed online to curtail the
anticipated rise in returns, using by video content, higher image quality and styled model
images.
- Consumers are increasingly shopping online in order to access a wider of products. This year
17.2% of consumers stated they shopped online because a product was not available
elsewhere, which was up 1.6 ppts on last year. This is driven by successful online pureplays
ASOS and Amazon, the latter using its Marketplace and Handmade platform to supply
customers with a huge assortment, with many items unavailable in UK physical stores.
Multichannel players should use their online platforms to showcase an extended collection,
enabling them to trial ranges, with a view to allocate store space if online sales warrant this.
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Reasons to buy
- Utilise our five year forecasts to 2022 for the online channel, and sector penetration to help
form an effective growth strategy.
- Review our analysis on hot issues and understand the factors driving the market.
- Identify the key players in the online channel using our in-depth analysis of how and why
certain sectors are performing well in the market to gain strategic insight.
- Understand the journey of consumers throughout the process of purchasing online.
- Recognise which consumers are shopping online and utilise analysis of shoppers' motivations
to enable a better understanding of the online channel moving forward.
Companies Mentioned
Amazon
Waterstones
Wh Smith
The Book People
The Works
Book Depository
Wordery
Tesco
Asda
Abebooks.co.uk
iBooks
iTunes
Google Play
Marks & Spencer
Next
ASOS
New Look