straightforward
and
solutions
can
be
scaled
quickly
and
easily
to
meet
the
changing
needs
of
a
client’s
business.
By
employing
their
SOA
and
Cloud
Technologies,
Brady’s
aim
is
to
deliver
a
powerful
and
flexible
set
of
‘best
of
breed’
enterprise
solutions
and
services.
Brady
offers
a
range
of
software
products
and
services
across
all
commodities
and
metals
recycling
as
follows:
Brady
Energy
–
Includes
ETRM,
a
comprehensive
Energy
Trading
and
Risk
Management
solution;
Brady
Energy
Logistics,
a
pan-‐European
solution
for
balancing,
scheduling
and
nomination
of
electric
power;
Brady
EDM,
an
energy
data
management
solution;
and
Brady
Energy
Settlement,
a
cross-‐border
market
settlement
solution.
Brady
Commodities
-‐
CTRM
solutions
for
metals,
raw
materials,
agricultural
and
soft
commodities
trading
Brady
Recycling
–
Includes
CRES,
Brady
Recycling’s
Commodity
Recycling
Enterprise
Solution
for
commercial
recyclers
and
brokers;
and
the
IMPACT
solution
for
mills/consumers
of
recycled
and
bulk
commodities
Company
Strategy
With
a
solid
balance
sheet,
significant
cash
reserves
and
access
to
a
variety
of
institutional
investors
via
the
AIM,
Brady
PLC
has
been
committed
to
an
aggressive
growth
strategy
and
is
now
challenging
the
top
CTRM
vendors
in
terms
of
revenues,
installed
base
and
span
of
operations.
Executing
this
strategy,
Brady
has
become
one
of
the
top
five
CTRM
vendors
on
a
revenue
basis
as
of
2012.
Gavin
Lavelle,
the
company’s
CEO,
has
continued
his
commitment
to
invest
in
existing
products,
services
and
technologies,
complemented
by
additional
acquisitions,
if
appropriate,
to
fuel
growth.
The
company’s
acquisition
strategy
to
date
has
been
mostly
additive,
acquiring
complimentary
products
that
broaden
its
functional
footprint
or
expand
its
coverage
into
new
commodities
and
geographies.
For
example,
starting
in
the
metals
derivative
and
refined
metals
markets,
Brady
has
extended
its
solution
set
to
cover
metal
raw
materials,
scrap
and
recycling.
In
the
European
energy
markets,
Brady’s
acquisition
of
two
nomi nally
competitive
Norway-‐based
vendors
has
brought
some
consolidation
to
that
market
-‐
Navita
had
a
strong
footprint
in
physical
energy
and
Viz
in
derivatives
and
risk
management.
With
those
acquisitions,
Brady
has
removed
both
product
and
management
overlap
to
gain
financial
efficiency
and
improve
pricing
power.
With
the
addition
of
a
pan
European
power
and
gas
scheduling
and
nomination
solution,
Brady
now
has
a
comprehensive
solution
for
the
majority
of
the
European
power
markets.
This
acquisition
has
also
provided
Brady
a
valuable
base
of
over
130
customers
for
future
product
up-‐sell
and
additional
deep
industry
expertise.
Though
the
integration
of
the
Navita
acquisition
did
require
significant
time,
the
Brady
energy
product
line
and
strategy
has
now
been
fully
consolidated
and
the
approach
seems
now
to
be
bearing
fruit.
In
the
softs
commodity
market,
Brady
has
developed
a
sizable
list
of
clients
for
their
fully
integrated
solution
platform,
with
capabilities
across
trading,
risk,
operations,
settlement,
logistics,
trade
finance
and
accounting.
Though
initially
developed
for
the
mainland
European
trading
community,
Brady
has
seen
significant
growth
in
the
Americas,
African
and
Asian
continents,
most
notably
in
the
US
cotton
market.
Headquartered
in
London,
Brady
is
the
largest
native
European
CTRM
vendor
and
has
the
broadest
product
coverage
for
Europe.
While
the
company
is
acknowledged
as
a
global
leader
for
metals,
it
is
important
to
note
that
50%
of
the
new
business
signed
in
2014
was
outside
of
Europe,
a
significant
milestone
for
the
comapny.
As
of
the
EOY
2013,
some
72%
of
its
revenues
currently
originate
in
Europe
and
the
Middle
East,
with
the
Americas
now
representing
23%
and
Asia
5%.
Brady
is
progressively
working
to
continue
to
establish
itself
as
the
de
facto
leader
in
Europe
across
all
commodities,
while
simultaneously
further
extending
its
global
leadership
in
metals
and
extending
its
geographic
footprint
globally.
Its
CTRM
solution
for
bulk
commodities
and
metals
is
very
competitive
and
has
significant
global
appeal.
In
North
America,
Brady’s
recycling
product
(acquired
via
SAI)
has
given
the
company
the
leading
position
in
the
metals
recycling
space
as
well,
with
6
of
the
top
10
North
American
recycling
companies
reliant
on
the
software.
However,
Brady
must
use
its
European
strength
as
a
springboard
with
which
to
challenge
globally
and
in
some
instances,
this
may
mean
adding
features
and
functionality
or
further
acquisitions.
The
company
is
well
positioned
on
the
technology
side.
Its
products
are
based
on
a
set
of
technologies
that
facilitate
web/cloud
delivery
and
the
company
has
had
a
good
deal
of
success
in
growing
revenues
via
its
cloud-‐based
offerings
in
line
with
their
goal
of
increasing
recurring
revenues.
The
company’s
success
to
date
bodes
well
for
future
growth
as
ComTech
does
expect
cloud
deployment
of
CTRM
products
to
grow
at
a
faster
rate
than
traditional
licensed
on-‐premises
software
(15%
per
annum
compared
to
3-‐5%
for
traditionally
installed
products).
In
line
with
its
cloud
strategy,
Brady
has
upgraded
its
services
and
support
capabilities
and
is
able
to
offer
a
broad-‐based
package
of
services
around
cloud
deployment
that
many
of
its
competitors
are
not
yet
able
to
provide.
Though
the
company’s
acquisitions
to
date
are
viewed
as
“successful”,
each
new
acquisition
has
potential
risk
related
to
the
difficulties
of
integrating
technologies,
processes
and
cultures.
As
has
been
observed
in
the
past
with
other
vendors,
being
able
to
technically
integrate
and
optimize
the
product
portfolio
can
be
difficult,
as
can