Reports 2013 CTRM Global Market Size | Seite 14

13
estimated headcount numbers, ComTech then generated a number of reliable reference points and ratios
for analyzing other vendors for which we had less visibility.
One of the primary ratios utilized in estimating any particular vendor’s revenues was the "revenue per
headcount" estimate. In our analysis of metrics provided by vendors or garnered through other sources,
the actual revenue per headcount figure ranged from $50,000 to $230,000 per employee. This variances in
this metric was correlated to a number of factors, though the primary influences were geographic location
of the employees and level of specialization of the vendor.
Based on an analysis of the entirety of this data, revenue
estimates can be accurately established for all vendors
known to provide qualified solutions in the market.
Assumptions were then made for each vendor regarding
the allocations of those revenues amongst 4 categories:
1) traditional license revenues, 2) SaaS/Hosted license
revenues, 2) services revenues, and 4) revenues
associated with support and maintenance agreements.

Total CTRM Market
Vendor License
Vendor Services
Vendor S&M
SaaS/Hosted
Third Party Implementation
Non-Vendor Solution

$
$
$
$
$
$

Total CTRM Market Value

$

2012
235
455
214
33
355
269

$
$
$
$
$
$

2013
237
483
219
38
358
267

1,562 $

1,602

In addition to the identified and known vendors of CTRM products, we have made the assumption that there exists
some number of vendors that are unknown to us. While ComTech Advisory analysts are highly experienced in this
market, we cannot assume that every vendor, particularly those that operate in very localized markets (particularly
in the Asia Pacific and Eastern European/Russian markets), will be known outside their local areas. Therefore, we
have included a relatively small
Global CTRM Market Revenue - Vendor Only
amount of revenue (less than 5% of
$1,400
the global total) to account for these
entities.
$1,200
$1,000

$Millions

In order to determine a total market
spend for CTRM technologies, it is
$600
also important to account for the
dollars spent with consultants and
$400
system integrators outside those
$200
provided by the vendors of the
$technologies. We have observed a
2012
2013
2014
2015
2016
2017
2018
clear trend by most market
License
Saas/Hosted
Vendor Services
Support & Maintenance
participants to engage such 3rd party
services in almost all new product
implementations, and an increasing number of upgrade and other support-related projects. Utilizing the results of
a number of different research paths, we have established the value of these 3rd party services related to the initial
implementation of CTRM solutions as $355 million in 2012.
$800

Additionally, we have established a value of custom developed or bespoke solutions (non-vendor) produced and
delivered by third party consultants at $269 million for 2012. This value represents the portion of the market that
has chosen to deploy custom developed solutions despite there being commercially available software that could
meet many or most of their requirements. While this portion of the market is sizeable, representing about 17% of

© 2013 Commodity Technology Advisory LLC

Houston TX and Prague CZ